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By Dr.Amrita Basu(MBBS,MS) on 0
Today is world cancer day every year, on the 4th of February, people worldwide spread awareness about cancer, how it spreads, how to get help, and how to prevent it. In 2022, the theme of World Cancer Day is the Close the Care Gap.
In India, I feel two things can really close the care gap.
Number one: Screening at-risk population
Number 2: It’s prevention. In India, giving equal access to treatment is the biggest challenge. Stopping tobacco use will be the number one significant step in preventing preventable causes of cancer and giving better care to those afflicted due to other causes .
When I tell people they need to stop smoking, there are two kinds.
One who nods in agreement and then doesn’t listen.
Two, who looks upset and then do the hard work.
In the head neck cancer clinics at Safdarjung hospital, where I did my post-graduation, I heard spouses dejectedly talking about smoking through the tracheostomy stoma. A killer habit will kill and cause pain, suffering, loss of earnings, and inferior quality of life.
The tragedy is people in the grip of the killer habit have their brains wired for the next. They will say things like, “my friend smokes; nothing happens to him.”
” My father smoked all his life. He didn’t get cancer.”
“We will all die. Right? What should it matter? “
No two people’s life is the same. In any form, parents who are tobacco addicts pass it on to their offspring. When you break the chain, you break this vicious cycle.
The genetic imprint of addiction is profound.” So then we can just blame our parents, right?”
Not really individual choice helps in primordial prevention. Don’t try things that are known to be addictive because you will be in the grip of it. Even if you’re mentally powerful, certain things are happening in your brain, the neurochemicals signaling to each other, which you have no control over.
The friend who shares a cigarette is not a friend.
The people who will make money out of your bad habit are not your friend.
People who suffer and feel your pain; those people are your true friends. Life should be lived, not smoked in a cloud of nicotine and cancer-causing poison. Celebrities who promote addictive substances need to rethink their brand marketing and social responsibility.
In a country like India, struggling to give universal access to healthcare and universal education. Access to addictive tobacco products seems to be universal. That needs to be stopped, increasing tax on it, the increasing penalty for smoking in public places, nothing seems to be working.
People spending money on tobacco, alcohol, and addictive substances will continue to do so. No amount of free healthcare support can prevent that.
New Zealand plans on banning the sale of tobacco to its next generation. How are they going to do so? Anyone born after 2008 will not be able to buy cigarettes or tobacco products in their lifetime. There’s supposed to be a law enacted this year. They want to make sure young people never start smoking.
That is an excellent plan to make the next generation healthier and stop addiction. This aim at reforming this smoking culture is groundbreaking. New Zealand wants to achieve a national goal of reducing its national smoking rate to 5% by 2025 and then aims to totally eliminate it. 13% of new Zealand’s adults smoke.
This rate is much higher in other parts of the world. New Zealand is brave. Governments of other countries can also reduce or stop access to these known cancer-causing substances. There simply is no upside to tobacco.
Super tip: Prevention is our biggest weapon.
Now, some scary numbers. The projected number of patients with Cancer in India in 2020 was 1 3 9 2 1 7 9 5.[1]
Aizwal has a very high rate of cancer in both men and women. India is preparing for a massive cancer screening and other non-communicable diseases through the Ayushman Bharat program. Until and unless we take steps to prevent cancer, things will not go very well.
Cancer studies have shown tobacco as a direct risk factor for lung cancer, gastrointestinal cancer, head neck cancer, prostate cancer, urinary tract cancer, kidney cancer, cervical cancer, and acute myogenic leukemia. It’s a direct risk factor for forty-five percent of cancer cases in males and 17% of cancer cases and females. Both cigarette smoking and smokeless tobacco contribute to this.
Like HPV, the human papilloma virus causes cancer of the cervix, hepatitis B virus causes liver cancer, hepatitis C virus again causes liver cancer, EBV/ Epstein-Barr virus causes Burkitt’s lymphoma, H pylori causes gastric cancer.HPV vaccination prevents invasive malignancies of the cervix.
Radiation is another health hazard and includes UV radiation, high energy ionizing, radiation that causes cancer. Radiation can damage our DNA and cause cancer of the blood, breast cancer, lung cancer, and thyroid cancer. There is first-line evidence of cancer following radiation in Japanese atom bomb survivors. Healthcare workers and those are undergoing repeated X-rays CT scans. But medical diagnostics scans are crucial for many diseases, including broken bones, cancer, infections, etc. X-rays use less radiation than CT scans. Younger people are at more risk. Pregnant women are advised to avoid radiation exposure in any form. Children younger than five years are usually tested only when absolutely essential.Radiotherapy given for cancer treatment if not the targetted kind can also unfortunately cause cancer at secondary sites.
Immunosuppression after organ transplantation can sometimes result in cancers at the secondary site.
Super tip: Saying no to tobacco helps you prevent many disease without spending extra money.
Smoking and alcohol are superadditive risk factors in head-neck cancers. Alcohol intake directly correlates and increases risk in the malignancies of mouth, esophagus, breast, colorectal, and liver cancer.
There is probable evidence in post-menopausal breast and endometrial cancer.
World cancer research foundations report relates obesity to post-menopausal breast, esophageal, pancreatic, colorectal, endometrial, and kidney cancer.
Diabetes can also increase cancer risk in the liver, pancreas, colorectal, breast cancer. Diabetes increases the risk of several non-communicable diseases and complications.
Number one is to eat a healthy balanced diet. Cruciferous vegetables, garlic, tomatoes, green leafy vegetables, berries, nuts. Turmeric is known to have protective action against cancer. The dietary link of cancer preventive food is not very strong,but the overall effect of a healthy diet is unmatched.You’ll have to remember that a balanced diet helps you in many ways, not just preventing cancer. It helps prevent other non-communicable diseases like diabetes, hypertension, obesity, and overall feeling of wellbeing.
Number two is exercise. Everyday exercising reduces stress helps you feel good. And it also helps in preventing many lifestyle diseases; just like a well-balanced diet, maintaining a healthy weight, prevention of obesity also goes a long way in preventing cancer of breast, bowel, pancreas, gall bladder, and kidney
It helps your body rest and repair and is a stress buster. Adequate sleep seven to eight hours at night is crucial for your body to heal.
Dance, sing, paint, spend time in nature, garden, read, do pottery or play with your baby. All this releases endorphins which help in well-being. Meditation also helps in keeping your body feeling happy and calm.
When you stop smoking, you help yourself, your family, your community. You set an example that you think your life is more precious than the next puff. You reclaim your chance at a healthy life. Plus, you save money you would have spent on buying cigarettes and save the money you would have spent on healthcare.
Get screened on time. Talk to your doctor about your family history. If you have a family history of malignancies.
Healthy lifestyle and immunization with hepatitis B and HPV on time also helps prevent these preventable diseases.
References :
By Dr.Amrita Basu(MBBS,MS) on 0
India is a country of tremendous diversity in nature, culture, and resources. This unity in diversity will potentially make India a trillion-dollar economy by 2025. But this economy will not happen automatically. It will need your help, my help, and every Indian will need to step up.
It’s an opportunity to rise. It will demand you walk that extra mile and do the hard work. When each Indian strives for financial independence, will India truly become atmanirbhar(self-sufficient)? Digital India is not just a dream. It’s here. The Maker economy is the other name for the Creator economy and it’s here to stay.
As India stepped into its 73rd year of being a Republic, I published a series of 5 Podcasts to talk about India, the good(episodes 1 and 2), the strange(3), and what can change India (episodes 4 and 5).
1) 25 Reasons I am thankful for India
2)Power of Family country and education. The reason to give back
3)Great Indian Election Frenzy: What Influencers can Learn!
4) How to be Atmanirbhar in Aatmnanirbhar Bharat.
5)Starting an Online Business: Digital India Dream
Update April 2022
I won this challenge on Voice of Anchor and got featured .
Here’s the First of the Series:
The Blogpost
Indians love taking care of family and keeping tabs on them. The more extended the family, the more the stories and anecdotes. What would be Indian weddings without the family troops arriving?
It’s not all rosy, but you can’t deny the power of family helping to keep you strong. This podcast is the second in the India series, and today I talk about the power of family and education. The unique ability of India to create unity in diversity makes India unique. A country whose roots go deep.
Power of Family and Education blog post
In the Indian democracy, everyone has an equal vote. That’s the great hope in a democracy. The hope that everyone thinks before voting. Thinks about who can be a worthy leader of the community. At least one hopes they think. But the extraordinary thing about the Indian elections in recent years is the drama on social media.
This is part of my 5 episode India series where I share what I love about India, the good,strange and the things that need work.The Blog post about this
Being Atmanirbhar, Self-sufficient Independent, in Atmanirbhar Bharat.
As a six-year-old, I wanted to be a Doctor and a Teacher. God blessed me, and I live my dream. But the universe conspired to give me even more. In today’s episode, I talk about the mission of Atmanirbhar Bharat and why it’s the best thing India can be. A Maker economy in a ….billion country will make India a 5 trillion dollar economy in 2025.
Much before the Covid pandemic and the necessity of working from home, I wanted to earn from home when I couldn’t work outside as much as I wanted.
Wanting to be financially independent is a lifelong dream.
Read this post onStarting an Online Business in India.
The inspiration behind this series is the #VoiceofAnchor team. The first challenge was creating a five-episode series on India at the intermediate level. What better than talking about why I think India will achieve its dream.Why I feel Atmanirbhar Bharat and Digital India will be a game-changer.
About the Doctor’s Creative Diary Podcast and Voice of Anchor.
I am also taking part in a WriteApageAday challenge by Blogchatter in February.
Welcome to the Starting a Successful Blog Course Overview. In this video, I tell you the basics of what you need to get started blogging . Download the pdf, watch the video or see the slides, or all of them as you please. It’s something I always wanted to share with my audience who blog.
By Dr.Amrita Basu(MBBS,MS) on 9
What’s new at Blogchatter?
Plenty. Most importantly if you are writing on your blog, just by being a part of the Blogchatter community, reading and writing will help you earn points and money in the bank too!
The 2022 calendar is packed full of campaigns, challenges, and more. Best of all, it’s gamified and helps you earn while you write, read and share.
When my sister heard this, she asked,
“But isn’t that something you already did?”
Me
“Yes and no. The earning points for writing on CauseAchatter, The Blogchatter Reading Challenge, A to Z, Ebook library are different. Plus the reels challenge, earn while you write for Be storified and Blogchatter.”
“Wait, wait.
Go back, repeat.
You are going too fast.”
Thats when I decided to write down everything I knew about the new stuff at Blogchatter. So don’t worry, just bookmark this post or save it on your phone home screen and read it at leisure. Did I mention I also wrote a book about Blogging Challenges that help? You can find a free excerpt here.
Did you know Monday Mutiny is now on Instagram!
But chai pe charcha is on Twitter at 4.30 pm.
The #Blogchatter Twitter chat new timing 7.30 lm instead of 8.30 pm.
The Fb live on Friday too is at 7 pm instead of 8 pm. That’s all the new timings for you.
In February, there’s a whole new challenge called Write a page a day. Where you need to write ten thousand words by February 28th. Write every day and share with the hashtag #WriteAPageADay on Twitter. The word count needs to be updated daily. You can write on your phone, in your diary, .on the blog, or on social media. Just register, write, share word count on Twitter with the hashtag, and complete the ten thousand words in 28 days to complete the challenge. There are points to be earned for this too. The best part is you can write anywhere as long as it’s a page.
Of course, the A to Z writing challenge is possible only in April. That was when I wrote my first book in 2016.
We have the Pitchfest, where you will learn to pitch our manuscript in May, and the Blogchatter ebook carnival in June. This time the A to Z is not clubbed with the Ebook carnival. You will have time to work on your book if you are blogging a book during A to Z.
July and October will see Blogchatter Half Marathons. For the uninitiated, it’s straight fifteen days of daily blogging.
There’s going to be a chance to do 15 days nonstop reels challenge on Instagram in August.
My Friend Alexa is scheduled for September, but with Alexa.com saying goodbye, let’s see what happens.
Throughout this, you can write for CauseAchatter. Three posts every quarter and you earn points too. The Blogchatter Projects in December lets you end your year with a bang.
In The Blogchatter Reading Challenge, just update your reading list. A screenshot or picture of the book, book’s name, and author. That’s it, you are done.
That’s pretty packed.
In 2020 when Blogchatter 2.0 was launched there were several new things. One of them was making money as a new blogger. That my dear friend is the most difficult thing which no one tells you. Everyone promises quick wins but no one gives you a step-by-step plan. Today I will give you a step-by-step plan to earn even as a new blogger.
1.Register on Blogchatter.
2. Sign up for the challenges, featured campaigns. You will earn reward points every time you successfully finish challenges. In case you win, then there’s more.
3 . Write for Blogchatter guest post. You have to write to pitchus@theblogchatter.com.When your idea gets approved, write, submit and earn 3000 points(that’s 3000 INR) which you can redeem instantly from your Blogchatter wallet
4 Write for Bestorified Guest post. As far as I know, it’s 2000 Points for five posts in a year. But you can always check the updated terms and conditions on their site.
5. Every month there are featured bloggers who earn points too. How to be a featured blogger? Write regularly, submit your blog posts to the blogroll, share them with your hashtag. Then visit other blog posts on the blog roll. Read, comment, and share posts from the community. Do this regularly and you will be a featured blogger.
6. You also earn when you read books and complete your own reading challenge.
7. Write for CauseAChatter and champion a cause each quarter and earn reward points. You need to write 3 posts per quarter to qualify.
8. Blogchatter Projects in December helps you complete a passion project give it the year-end boost and get rewarded too.
9. Write for Brand campaigns: For these Blogchatter curate bloggers personally, depending on requirements.
10. Register for Book Reviews with Blogchatter.
Besides this, Blogchatter has sudden surprise contests, challenges, surveys, and opportunities to write and earn reward points. One point equals INR 1. Your points are redeemable when you reach 1499 points.
The payment terms and conditions are glitch-free and happen at the press of a button. Life at Blogchatter is good. Come check out the Blogchatter calendar.
Disclaimer: How much you earn will depend on your own effort. It’s a lot of work but this is based on my own experience .
I have been friends with all the Blogchatter peeps since 2016. I made all my writer friends there. I earn with Blogchatter. Yes, I have commercial relationships, but we are friends too.This, by the way, is a friend post.If you asked me why Blogchatter?I will give you five reasons.
1)They have been running strong since 2015, and together with their growth, they also help you as a blogger grow. It’s the best Bloggers community in India. I have been part of a few, and Blogchatter will help you find the balance between creativity and economics of sustainable creation.
2)They understand the concept of continuous learning and help you learn.
3)Earn while you learn is at the core of the Blogchatter modus operandi, and you earn as even as a newbie.
4. The community supports you throughout.
5. You will have fun while you navigate the online digital maze. That helps sustain your career as a blogger.
You learn by association and observation. It’s not a sprint but a marathon. A creative journey can help you earn too.
By Dr.Amrita Basu(MBBS,MS) on 51
Are you starting a new business online? Are you a one-person business, or maybe it’s you and your spouse? Whatever it is, creating an information-based business online is much easier than a product-based one. But in the long run, both are as strong as the base they stand on.
For a strong business base, you, as its founder, have a crucial role to play. There are stories of unicorns that larger enterprises acquired and the business owner became a billionaire. You may want to raise funds, maybe even plan an IPO later. Perhaps your eyes are on raising venture capital? Well, if that’s your route, you need a firm base and a full-fledged legal team to guide you. You will also need to register your company correctly. But if you are planning a minimalist business model, that’s possible too.
But with the way the world has changed over the last 5 years and specifically in the last 18 months, e-commerce is the way to reach to larger consumer base. I was thrilled to note that wow shampoo, a brand from India is one of the top 3 shampoo brands in the US market and Indian linens are among the top 2 beach throwaway purchases in the Europe.
The Indian economy is slated to overtake the USA as the second largest e-commerce market in the next decade. Population numbers make sense when you are selling a mass-market product. But as an online business, if you want your products to sell, you need a platform. Sure, you can have your website shop. But you need to have your shop where your customers are. That’s where the e-commerce giants have made it easier for many businesses to sell online.
If it’s a sole proprietorship, you are the Brand. Scary? Yes, but it’s a golden opportunity, and India’s Startup India and Digital India initiatives are giving the right signals. Business loans are easier once you are registered on the MSME portals. You also get a slew of benefits as a business owner.
Create a customer avatar and make it as detailed as possible. The more accurate your customer avatar is, the better product-market fit is possible.
When you are starting a new business online, you need to know what your ideal customer likes doing, what are her hobbies, what makes her happy and what troubles her. You can conduct a survey to know the pain points. Surveys can be conducted through your social media or your newsletter. But what if you are just starting out? Don’t worry; you can still get your data. Try Facebook (now Meta) groups and forums where your target customer hangs out. Then find out what they are cribbing about. It will take time, but you will get a gold mine of information.
This will depend on whether it’s a digital product, service, or a physical product. Are you going to make something easier to do, teach them something, create more value from everyday objects used differently or something else? The delivery of the solution is crucial to making your business profitable.
You can leverage your social media or a free platform like the wordpress.com website for a digital product or service. It won’t cost you anything except control. If you have a budget, a custom domain and hosting will help you set up the right way. It also helps in building authority in your niche.
Most e-commerce platforms charge a commission for helping you sell your products. The registration process is simple, and you will also need GST registration in most cases.
Having your website is always a good idea when starting a new business online. In the long run, it’s brand building. Getting footfall to your website requires a combination of SEO (search engine optimization) and paid advertisements.
You get paid as soon as you make a sale.
Your terms and conditions change only when you want.
It’s perfect for digital products and online services.
For creating a website, you need your domain name. The domain name should ideally have your business name in it. Avoid too long, wrong spellings and domains which are difficult to spell or have dashes in them.
Then it would be best if you had good hosting, preferably from a reliable company with good back-end support. Since online business requires a robust platform, a fast-loading website is crucial.
When you buy a domain name, go for a dot com. You may keep a few other variations in your kitty until you get your company registered.
You can buy domains for one, two, or five years. Buying for a longer duration ensures a better price and removes the headache of annual renewals. You cannot buy it forever in one go. Check out these resources I used (some free and a few paid) to start my website.
So now you have a website, but how do you collect money? For this, you need a trusted payment gateway: You can choose between Razor pay, Instamojo, or PayPal for accepting online payments on your websites. Alternatively, you can redirect them to an e-commerce site that hosts your products.
A high learning curve.
Making people buy is a whole different ball game.
The logistics of storing physical products and delivering them can increase your starting cost.
E-commerce platforms have a high footfall for products and a great recall from the consumers. The chances of discoverability are higher on e-commerce site by working out right keywords and product categorization. Having a broader presence in e-commerce sites is crucial when just starting.
E-commerce sites have targeted traffic. Plus, the traffic already has a transactional intent or intent to buy. That makes closing sales easier on an e-commerce site.
An e-commerce site takes away the headache of storing, packing, delivery, and other logistics for physical products.
It’s great for physical products.
Starting a new business online gets easier and hassle-free if you choose to sell through an e-commerce platform.
You are at the mercy of e-commerce platforms.
Even when you work with friends in your first online business, making and signing a contract keeps everyone on the right side of safety. You want to clearly define responsibility, liability, profit-sharing (if any), shares, assets, and exit strategy for each party. Keeping all this neat and clean before you make money prevents many issues when you make money, and when there’s trouble.
If you plan to grow your company with multiple directors, shareholders, a contract is even more critical. Your business partners’ ethical and moral characters will affect your company, and directors have a fiduciary role towards the shareholders. Their decisions about loans, mergers, expansions will affect the minority stakeholders. This is where the founder(s) vision is necessary.
As a founder, you must remember the sanctity of contracts. It’s better to think before signing on the dotted lines. It’s essential to do business with companies with fair trade practices.
The Amazon and Future group’s tussle are a case in point. Reliance is a domestic biggie, and the third wheel in the problem is hardly coming off smelling of roses. Suppose you don’t like a clause in the contract. In that case, it’s okay to say no, talk about it, change the conditions, or have a mutually agreed exit condition for both parties. But losing trust is not acceptable. That’s why contracts are crucial.
Intellectual property, in simple terms, is something you made yourself using your intellect. It can be inventions, artistic work, literature, design, names, nomenclature, concepts created using your brain, and has commercial value.
We are constantly overwhelmed by ads; when your inspiration duplicates another’s hard work, intellectual property protection is in the twilight zone. Starting an online business is easy today. Doing it properly ensures your intellectual property rights to some extent.
As an online business owner, you need to know a few legal terms and safeguard your intellectual property and digital assets right from the start.
But what exactly is this intellectual property?
Online intellectual property protection can get tricky if you haven’t registered your company. It’s a good idea to register your business name and any other assets you plan to display online publicly. Showing a copyright notice at the footer and disabling right click and copy helps deter many.
It’s difficult to enforce laws about intellectual property in India. It’s still very early days. Suppose you sell digital products like I sell eBooks through Kindle Direct Publishing. In that case, you need a robust method of safeguarding intellectual property. Watermarking your work, properly enabling metadata on your PDFs, having a canonical URL, preventing right click on websites can protect digital content to some extent.
India being a signatory of the international arbitration gives peace of mind to foreign entities doing business in India. If as a small business owner, you want to collaborate with a foreign entity, it might be easier due to high trust in the legal processes.
Except for ‘fly in the ointment’ issues like that between Future and Amazon where the CCI has stepped in and passed an order revoking a 2019 contract between Future Coupons and Amazon, the legal redressal mechanism is strong in India.
The only thing is, for a business to grow, it needs trust and stability on both sides.
Sole proprietor? Partnership? Company or LLC? This depends on your requirements. For sole proprietorship, liability is unlimited, but it’s easier to get started. If you are an MSME (Micro, Small, and Medium Enterprises), you can register here in India. It’s voluntary and free to get started with. Read about the different registrations available to Indian companies here.
It is needed if your business has more than forty lakh annual turnover and more than 10 lakhs in the northeast. In addition, all e-commerce and specific other categories may need GST registration.
Suppose you have affiliate links on your website or blog post. In that case, an upfront disclosure is needed, telling your readers about that fact. You can read all about what content creators must follow in more detail here.
Very important if you are sharing information content, which should not be considered professional advice. Much needed in Health and Financial websites and any site where expertise, authority, and trust are part of the relationship with the website visitor.
Do Indian companies need to be GDPR compliant?
The Indian companies must comply with the GDPR for conducting transactions with the European Union. India does not have a national regulatory authority to protect personal data. The customer privacy policy is still a good practice if you open a business online.
How you use your cookies to track website visitors. How long you keep your cookies is essential and helps build trust online.
COPPA is child safety adherence. This law applies to US businesses mainly. But any foreign companies collecting personal information from children under 13 who live in the US can fall under this act.I interviewed Noor about children’s online rights in India with rampant social media exposure, and her answer surprised me.
In India, cyber insurance is nascent, and the Bajaj Alliance is one of the first. They protect against loss due to phishing, malware, and identity theft. You can check for insurance to suit your business.
If you enter a business deal with a foreign entity, you will have to know the international arbitration mechanism. In brief, this is how disputes between domestic corporates and foreign companies are resolved. India is a member of the New York Convention, keeping you safe as a player, even in international markets.
The Indian Government now has several initiatives; there are also enablers like eCommerce platforms to help make an online business profitable and sustainable. Upholding the sanctity of contracts will help strengthen the entire ecosystem.
Resources/References:
https://www.legalserviceindia.com/article/l406-Does-India-have-a-Data-Protection-law.html
Additionally,
https://ipindiaonline.gov.in/epatentfiling/goForLogin/doLogin
https://www.firstpost.com/business/supreme-court-defers-hearing-in-amazon-future-group-case-to-8-december-over-bulky-documents-10158171.html
https://m.economictimes.com/wealth/insure/irdais-new-norms-on-cyber-insurance-for-individuals-cover-online-theft-of-funds-identity-social-media/articleshow/86067769.cms
I am not an expert on financial asset management. This is an opinion piece. I am not a qualified Financial Advisor and this is not to be taken as professional financial advice. Mutual funds are subject to market risk, read all scheme-related documents carefully. All investments should be done after consultation with a financial suitable expert, according to own financial risk appetite.
Vishakha Talreja says "Amrita has immense knowledge of health-related content. Her writing style is reader-friendly and I have seen her blog posts go viral for the sheer fact that they are informative and helpful.
As a doctor too her knowledge is noteworthy and she always gives the right consultation that is in beat interests of those consulting her. She is also hands-on on the issues faced by her own community. Having worked with her I can definitely vouch for her professionalism and punctuality."
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The health -wellness information is shared on this website to improve public awareness about lifestyle diseases, products, that may help or harm us. This is in no way a replacement for professional medical advice. Please always consult your doctor for personalized medical advice.