Google Shopping Via Image Optimization?What’s that?
If you are a blogger you must read this to make your blog’s images better.
If you are a shopper, you must read this to know how you get sucked into shopping more!
Optimization of images and visuals has been becoming very important because of the changes in the online advertising. More than 60% of space on any E-commerce website is occupied by the images. According to a survey nearly 56% of online shoppers abandon a product because of lack of its images.
To sell any products it is important for them to be aesthetically appealing. The high-quality optimized images play an important role in giving the customer information about the product and help them in making the decision. The credibility of the site also depends on the images of the products present on the site. The images can make or break the site design and the product value.
What is image optimization?
Making it audience-friendly, search engine friendly while making it load faster, is the simple way of understanding image optimization.
According to the Google, Image Optimization can be defined as the function of lossless and lossy compression. The E-commerce sites use social media platforms like Facebook, Instagram, and Twitter to promote their business. It is important to use the images that are suitable for the respective platforms and that attract the customers from them. The product images shots must be enhanced in a way that they generate a huge amount of visitor flow to the websites.
The image optimization is carried out based on various techniques and parameters.
Keep it Simple and Focused
If you visit giant E-commerce stores like Urban Ladder, you get to see how beautifully and consistently they promote their products through images. The image of the product must be simple and it should completely reflect the original product to the customers. The complete focus must be made on the product only so that the visitors observe the product and ignore all the other things around the screen.
Those days are gone when people used to carry mobiles with smaller screens with them. Nowadays people are habituated to use big screen mobiles or laptops. They use these gadgets for each and everything they do and shopping isn’t an exemption. Nearly 60% of people opt to shop on bigger screens in order to get a good view of the product and get a good idea about the description. It is important for the image optimization to take advantage of the larger screens and produce the zoom-in shots of the products. The zoom-in helps in viewing the product in detail and gives a clear picture of what the product is. Zoom-in increases nearly 30% on CTR.
In any giant E-commerce website, you will observe that most of the background of the product is white, this is because the white background will enhance the beauty of the product and highlights it. This is one of the optimizing technique used by the companies to enhance the products look.
It is important to present the images in those angles where people find them more appalling. Understand the particular angle where the products look beautiful and present them in those angles only. This will eventually make the product look beautiful and attracts a lot of customers.
These are some of the ways to present the optimized images in the E-Commerce websites.
Comment below to let me know how you optimize your images!