Lifestyle

Google Shopping Via Image Optimization:Secrets No One Tells You

By Dr.Amrita Basu(MBBS,MS) on February 21, 2018 33

Google Shopping Via Image Optimization?What’s that?

If you are a blogger you must read this to make your blog’s images better.

If you are a shopper, you must read this to know how you get sucked into shopping more!

Optimization of images and visuals has been becoming very important because of the changes in the online advertising. More than 60% of space on any E-commerce website is occupied by the images. According to a survey nearly 56% of online shoppers abandon a product because of lack of its images.

To sell any products it is important for them to be aesthetically appealing. The high-quality optimized images play an important role in giving the customer information about the product and help them in making the decision. The credibility of the site also depends on the images of the products present on the site. The images can make or break the site design and the product value.

What is image optimization?

Making it audience-friendly, search engine friendly while making it load faster, is the simple way of understanding image optimization.

According to the Google, Image Optimization can be defined as the function of lossless and lossy compression. The E-commerce sites use social media platforms like Facebook, Instagram, and Twitter to promote their business. It is important to use the images that are suitable for the respective platforms and that attract the customers from them. The product images shots must be enhanced in a way that they generate a huge amount of visitor flow to the websites.

The image optimization is carried out based on various techniques and parameters.

Keep it Simple and Focused

If you visit giant E-commerce stores like Urban Ladder, you get to see how beautifully and consistently they promote their products through images. The image of the product must be simple and it should completely reflect the original product to the customers. The complete focus must be made on the product only so that the visitors observe the product and ignore all the other things around the screen.

Magnifying Effect

Those days are gone when people used to carry mobiles with smaller screens with them. Nowadays people are habituated to use big screen mobiles or laptops. They use these gadgets for each and everything they do and shopping isn’t an exemption. Nearly 60% of people opt to shop on bigger screens in order to get a good view of the product and get a good idea about the description. It is important for the image optimization to take advantage of the larger screens and produce the zoom-in shots of the products. The zoom-in helps in viewing the product in detail and gives a clear picture of what the product is. Zoom-in increases nearly 30% on CTR.

Background

In any giant E-commerce website, you will observe that most of the background of the product is white, this is because the white background will enhance the beauty of the product and highlights it. This is one of the optimizing technique used by the companies to enhance the products look.

Angles

It is important to present the images in those angles where people find them more appalling. Understand the particular angle where the products look beautiful and present them in those angles only. This will eventually make the product look beautiful and attracts a lot of customers.

These are some of the ways to present the optimized images in the E-Commerce websites.

Comment below to let me know how you optimize your images!

Protinex :Is it a good Protein Source?

By Dr.Amrita Basu(MBBS,MS) on February 19, 2018 75

When children are growing up, the right amount of protein is needed to help them grow. Growth spurts, pregnancy, old age, you, me, everyone needs protein. All, your cells are made up of proteins. In fact, proteins are the building blocks of cells. This is where Protinex lends a helping hand.

In this post

What is Protinex ? Is Protinex a good source of protein?

How exactly does hydrolyzed protein help you?

Can you take Protinex after a workout?

Does Protinex increase weight?

What is a Protein calculator?

Can you get your daily requirement of protein from food?

What exactly is Protinex and how do you include it in your diet?

5 steps to improve protein intake

Important things you should know

(Affiliate Disclosure: There are affiliate links in the blog post. This means I will get a small commission if you visit and buy after clicking on a link at no extra cost to you. This also helps to sustain the website. Thank you for your help)

What is Protinex ? Is Protinex a good source of protein?

Protinex is a protein powder, often recommended during times of nutritional deficiency. It has a good amount of protein in one scoop and is a trusted source of protein.

- Proteinex has soy protein isolate and should only be taken under a medical prescription during physiological or pathological need
- The hydrolyzed protein in Protinex makes digestion and absorption easy.
- It is hydrolyzed protein-containing di, tri, and polypeptides which are predigested proteins.

How exactly does hydrolyzed protein help you?

Since these are already partially digested and broken down into simpler protein blocks, the absorption and utilization in your cells are quicker and more efficient. But be careful, this is not for everyone. If you are already overweight, have a blood sugar problem or deranged lipid profile or any of the risk factors for Metabolic syndrome consult your doctor before adding anything tto your diet.

Protinex :All you wanted to know(Image source:Fashionablefoodz.com)

Can you take Protinex after a workout?

Yes, you can. Hydrolyzed protein is great post work out to avoid muscle breakdown. But since it has soy protein you must consult your doctor about it. It can cause hormonal disruptions if taken without proper precautions. You can also take your eggs.

Does Protinex increase weight?

It’s a good way to improve the protein intake in people recovering from illness, surgery. It improves health and may increase weight, depending on your overall activity level. It’s great for infants, children, during pregnancy, lactation, and the elderly. I don’t recommend this without an underlying cause for simple protein requirements.

What is a Protein calculator?

Protein calculator is an interesting online app that will help you access your protein intake and correct deficiencies if any.

Ideally, you need to have 0.7gram up to 1 gram of protein per kg per day.But this needs to be adjusted according to your age, gender, physiological states like a growth spurt, pregnancy, breastfeeding, disease states, nature of daily activity and activity level.

So that makes planning a diet challenge. You need to have protein with all your meals.But what if you are busy and can’t always manage a balanced meal .That’s when Protinex can help you.Just find out from the calculator about any deficiency you may have, then supplement it.

Protinex: All that you wanted to know (Image source:Fashionablefoodz.com)

Can you get your daily requirement of protein from food?

Yes, you can. But it needs a diet rich in animal protein with every meal. Fish, chicken, eggs, and milk needs to be part of your diet in the correct portions. Plant proteins are not complete proteins .Soy protein isolates

Read Soybean: Good Bad and Ugly

The problem is with the very busy schedules you lose the determination to plan your meals.This is when Protinex helps.

What exactly is Protinex and how do you include it in your diet?

Protinex is a powder.
You need to take it mixed with milk.
Since its predigested or hydrolyzed protein, it gets absorbed quickly and helps revitalize your cells easily.
Protinex is a complete protein source having all essential amino acids.
Since its hydrolyzed protein it acts quickly and ensures your body does not suffer from protein deficiency.
You can include it as a post-exercise drink for yourself and post playtime drink for your children.
The Protinex bytes are protein biscuits and are pleasantly vanilla flavored and are great for giving as snacks to kids In their growing age we often worry about how to give enough protein. These biscuits help me keep up with my daughters daily protein need and avoid unhealthy snacking.

The range of flavors like tasty chocolate. Elaichi, vanilla and the original Protinex are trusted for its excellent quality. A brand recognized for over 50 years presents you with a simple Protein calculator to help you be healthy every day.

5 steps to improve protein intake

1)Check my Protein Calculator

2)Input your daily meal data.

3)They will give you a score depending on which you will know regarding deficiency if any.

4)Find how you can improve your daily protein intake.

5)Shop for your weekly food carefully. Makeup your deficiency with a good quality protein in diet or consider a supplement like Protinex after talking to your doctor.

Important things you should know about protein

Vegetarian sources of protein are deficient in essential amino acids. They are thus incomplete proteins.
Pulses and vegetable proteins lack essential amino acids.
Animal proteins are complete proteins. Eggs, fish, meat, chicken are complete proteins. Protinex is a complete protein source too.
Pregnant mothers and lactating mother are helped by a good supplement like Mama Protinex to meet their complete daily protein requirement.
Growing children need a protein-rich diet to help with their complete growth. Adding protein to each of their meals will help improve their performance at academic as well as extracurricular level.
The right kind of protein in your diet will help keep your immunity and your family’sdisease-fightingg ability intact.
Proteins are a part of the body’s enzymes, hormones, skin, hair and in fact each and every cell of your body.

At the Protinex Event

Joining hands with Danone India, Protinex launched a protein calculator at an event on 15th February 2018.

Our U19 Champion captain Prithvi Shaw unveiled the Protein calculator.

Interesting facts which I learned at the event

The recent IMRB survey has found 73% of the Urban population are protein deficient. Lucknow is most deficient(90%) and Kolkata least deficient.

Mr.Himanshu Bakshi Danone IndiaDirector-Marketing,, mentioned that 93% of Indians are unaware of their protein need and intake.

Protein in your diet is very important. ?Ask me why I insist on eggs and fish in my little one’s diet every day?

This is what I tell my daughter

The most important macronutrient which is responsible to make you taller, stronger and sharper is protein.

Disclaimer: All information provided is for general health awareness. This is a post written in association with brand activity. Kindly consult your doctor for advice regarding specific conditions and dietary requirements. Full disclaimer.

How much protein do you need per day?

Thankful for #SuperBloggerChallenge2018

By Dr.Amrita Basu(MBBS,MS) on February 16, 2018 18

One of my first online friendship was with Twinkling Tina who writes lovely posts.I hosted a wonderful season of gratitude post linkups with her for one year.Now though we are taking a break from the linky, I still write a Thankful post every Thursday.If not on the blog, in my diary .but mostly on the blog.

Good habits are like little bits of magic.They always add up.Today I am writing in the middle of the night, while my darling daughter sleeps and hubby is catching up on reading.

We just launched our first challenge cum Super Blogging Academy with wonderful friends and co-bloggers and our amazing sponsor #Instacuppa.

The fun part of the challenge.

[bctt tweet=”The prize money opens at 10k INR.It keeps increasing or decreasing according to the involvement of participants! #Superbloggerchallenge2018 with #instacuppa @drbushra_aatw @foodietweeter” username=”misra_amrita”]

Write on your blog, share, read, encourage others to join and the prize grows.

It’s like a tree.More you water it , the more it grows.

We have a wildcard entry on Friday/Saturday.Its a surprise so watch out for it.

If you want your blog to be financially free write with us.If you want your blog to be an original voice in a sea of noise, definitely write with us.

But if you have a different plan that’s good too.The main purpose of this challenge is to grow together.

I just won Seventeen thousand five hundred prize money blogging for an Indiblogger contest.Read my winning post.

Thats when I thought of sharing the joy of winning with my friends in the blogosphere.

Thanks to Dr.Bushra and Utpal who agreed to be a part of this adventure.Our sponsor had the faith in us and we have friends who support us.

That’s a magical circle of wonderful people.

Write with us friends and may you all be winners in your own way.

Click the link up button below to submit your posts this week.

Read all 3 host posts (must ).

Read any other posts, as many as you wish.Share on Twitter (must ) with #Superbloggerchallenge2018 #Instacuppa tagging @instacuppa and all 3 of your hosts.

Check Rules

You have the password in the email I sent you.

Fly with your Valentine Memories of a Lifetime

By Dr.Amrita Basu(MBBS,MS) on February 13, 2018 56

Fly with your Valentine, memories of a lifetime..to the moon and back maybe?

I wish you could do that.I wish I could do that.

If you love traveling and the love of your love does too, that is the trip to plan.With Mahashivrathri falling on the 14th, this Valentine day just got a more auspicious makeover.But if you can’t travel to the moon I have a few places right here in India which will be perfect.

If you want to gift someone something gift them an experience.That’s what makes people happy.Memories make life enriching.

When I and hubby were in Delhi studying together(and just married)we scraped and saved money left over after the necessities strictly for traveling.

The most fun places for relaxing and enjoying some quiet time needs to be on a budget.

Just book the right flights in advance and you can then find the best hotels at peace.I have seen the biggest hurdle in my travel dreams are sudden weird flight price explosion!

Before we had our little girl we never booked hotels in advance.Just booked our flights and landed up in new places. Checking out the bathrooms of budget hotels, before we decided on the one which deserved our hard earned money.

So where can you go with your sweetheart?

Visit Manali

It’s a favorite destination for lovebirds.I visited it for our second-anniversary celebration and I still dream about those gorgeous hills.The people are nice, the hills are inviting and something about the weather makes you forget the gruels of daily living.

Visit Pahalgam

I know the Kashmir potboiler leaves little space for romance.But keep this in mind just in case.The Lidder river dances throughout the quaint little town of Pahalgam.I have not met a friendlier, kinder and more welcoming people than the people of Pahalgam.The Hotel Himalaya where we stayed is located right on the bank of the river and it has a canal going through the property.A hanging porch overlooks the river dancing merrily below the green snowcapped majestic Himalayas.It’s as close to the heavens and my dream home I have ever come.They also have a swing in the little garden bursting with flower and a friendly old gardener who will let you mow the garden if you want to exercise.

Visit Kolkata

It is perfect for a luxury cruise on the Ganges.Nothing more romantic I guarantee.It’s affordable, the food is fantastic and the hospitality of Kolkata will put a smile on your face.This is also a great time to go for quick city tours in Kolkata as the weather is perfect.

Close to Kolkata the Mandarmani resort of Aquamarina drive inn is budget friendly, simple food with unlimited sea view.It is a 3 hours drive from Kolkata in minimum traffic.

Maybe a quick trip to Goa?

The south Goa beaches are uncrowded and the Dona Sylvia beach resort where we stayed had a private access to the beach, acres of greenery, stunning pool and the most sumptuous food.

If you want to spend some quiet time with your loved one.This is the place!

Visit Puri

Fly to Bhubaneswar and it’s a 45 minutes ride from airport to the bluest ocean.

There is no dearth of tourist lodges and hotels on a budget.But my favorite is the Mahodadhi palace (it’s a renovated summer palace ) and the Mayfair Hotels Puri.

Don’t delay gifting your Valentine a memory to cherish.

So where do you plan to fly? Comment below to let me know.

Barbie dolls,Little girls & Birthday parties

By Dr.Amrita Basu(MBBS,MS) on February 12, 2018 52

Barbie dolls, little girls, and birthday parties have something in common.

Ask me what?I think they all have a little bit of magic and a little bit of fairy dust sprinkled.I am always happy about planning the party. What makes me worried is the crazy cleanup the day after.

Birthday gifts for a soon to be six years old are not rocket science but need serious planning.

I am excited and so is she.I am nervous too! My daughter’s birthday is this month and I am wracking my brain to make it special. After all, you only turn six once! Children get gifted everything under the sun nowadays. It gets to be a real challenge planning gifts that will surprise them A Barbie doll is what I will get her this year that’s my super plan!

Gifts I plan to give

Yes, finally I will get her a doll now because she really likes playing with them now.

I read books, blog posts, newspapers and magazines and jot down gift ideas in my notebook. It’s so much easier while planning gifts.I sometimes want to give her all she wants and then I worry!

What is a good balance of gifts and experience?

Should we give only educational toys or fun ones?

I have never played with an educational toy in my childhood. At least I don’t remember. They were expensive and pretty much unavailable back then. But not now. So what is a mommy supposed to do?I plan to let my little girl enjoy being a girl and enjoy her Barbie doll. But I also plan to encourage her STEM education.

That’s why I plan to gift her a DIY Dollhouse kit. That way she has a Barbie doll which every little girl loves, and something to challenge her imagination and develop engineering skills.

I’ve seen several dollhouses, but most of them are very expensive. That’s why I am on the lookout for a DIY kit.

DIY kits need adult supervision. Guess who will be the adult supervising this? No no, not me.I plan to recruit hubby’s help for this. I am good with the dreaming, buying, and the designing part, but the end result needs my hubbies patience.

[bctt tweet=”Barbie doll, little girl & Birthday parties all have a little bit of magic #Healthwealthbridge” username=”misra_amrita”]

The Birthday surprise planning

Every day for one month before my birthday, my daughter made me a handmade card. Now she is asking me every day whether I am planning a surprise properly. Imagine my gob-smacked expression!

But children do need that little magic, the fairy tales, Santa Claus, tooth fairies and birthday parties. That’s why starting today I plan to make small Doodle art notes for her which she will discover every day.

I plan to make a triple chocolate cake for her. She declares all my cakes better than any other in the world! Seriously she does that.No one has ever told me that about my cooking skills! Not even my friend of 17years whom I married!

A 5-year-old (almost 6 )doesn’t know political correctness but she does know kindness. When I plan birthday parties want it to be about experiences, emotions, not just things.

Maybe we can go for a quick family picnic in the family mango orchard. That shouldn’t be difficult.A packed lunch and a birthday cake with some outdoor games should be fun.]

In the evening we plan to invite her friends for a party full of games and fun! The focus will be on the little guests.

This birthday too I want to gift her memories. Memories of laughter, love, family holiday good food and happy memories outlast all other gifts

When I asked her what she likes about her birthday parties my daughter replied

There will be friends, fun and there will be cake!

Such simple wishes.Fun and games were mentioned 3 times in 4 sentences. It’s us who complicate things. I plan to give her the gifts she will cherish and the experience she will love.

How do you plan your daughter’s birthday let me know in the comments below

Vday gift on a wishing chair: One gift for me

By Dr.Amrita Basu(MBBS,MS) on February 12, 2018 0

Vday gift on a wishing chair! Just what I need today.

When I think of gifts I feel happy.It doesn’t matter how advanced our ages are gifts always make us happy.So what is one gift I would like

This made me think a little.I love reading books and by Gods grace I am always gifted books, win books or buy them.Its lovely .One thing I would like to do more is travel and have more time amongst nature.

I was reading the book big magic by Elizabeth Gilbert and if you have read it you know it’s a strangely light feeling.Like flying.My post today may seem frivolous.But hear me out.Maybe this is a gift you want too?

So what is this gift that I am talking about?

I would like to have a gift of a monthly holiday.

A holiday with a weather like spring in Kolkata when its pleasant with cool nights and pleasant days.

Where there are snow-capped mountains on one balcony view and a dancing river or the sea at the other end.

Will it be a home?

Will it be a resort ?

Will it be a second home?

I don’t know.

What I do know is that housekeeping and cooking will not be my headache.

There will be a balcony garden and a small front garden .A temperature controlled pool.My own kitchen garden a swing in the backyard with a trampoline and a covered temp controlled swimming pool with one way windows.

It will have a climbing wall and an aquarium.Maybe a few hens and a small pond with fishes .

I would like the maintenance totally outsourced to lovely people who love their jobs.I would want a good school nearby where my daughter can catch up with missed schoolwork while we holiday.Maybe a small government hospital nearby where we can spend a few hours everyday.

This place also needs to be within a few hours of where I live .I don’t want to be on the roads too much.

Maybe not monthly .Every fortnight would be best .

Maybe I could have a tree house there too with a Magical forest nearby ?

Does this sound like a dream ?

Will this be all in one place ?I dont know.

Is this even possible ?

Maybe it is .Maybe not!

But no harm in wishing right ?Its a delicious way to spend a lazy afternoon day dreaming and sharing it with you

Maybe one day!

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Google Shopping Via Image Optimization:Secrets No One Tells You