Tiktok Banned and it’s no longer on Google play in India. Indian Government has banned 59 apps that are deemed unsafe for national security and national integrity. 

Platforms with access to user data, should not have the ability to interfere in national politics or national security.

If you don’t know about the apps, here is the press release and a full list.

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How is the Health of the Nation: The report is an eye-opener!

Sometime back at a Blogchatter meet there was discussion about the platform Tiktok. There were concerns about TikTok videos having content exploiting children.

Now Tiktok is gone, and so did all the followers and hard work you invested in it. In all probability, they will change their name and start with a shell company in Hongkong or some other place. But there’s a lesson here for all of us.

Some time back, I was invited to create content for Helo. I had to refuse. It was not right for me. I am glad I used my judgment. I keep the majority of my creative energy for my own platform.

You need to build your work on a platform you control.

Instagram. Facebook, YouTube, Twitter, Pinterest all are great places to build your following. But the aim should be, to get those people back to your website, blog on your list.

Social media is a tool to help spread the word to build the brand.It’s not free, and it’s not forever.

You are paying with your digital personal data. Paying for internet connection. You are creating unique content, promoting them to your family, friends. All of which help these platforms make money from advertising. That’s their model. You create for free, enjoy other content for free. They see what you like, analyze it, track your actions, and target you with things you will love and buy.

People who use them professionally know this and are consenting adults.

But kids on these platforms are in harm’s way, as content creators as casual users. The morality of the world is not uniform. You protect what you love. As parents, we need to be careful.

People doing work for instant fame of like or comment fall into the trap of instant gratification. Avoid judging your work by the like, comment, reach impression—all metrics, whose algorithm is cloudy and controlled.  

At the end of the day, it’s a game. Earning your living is life. Do that the right way. Then it makes sense. Otherwise, it’s not worth the time or effort. In fact, social media is a fickle friend. Things come and go. But you can be almost bulletproof if you own your underground bunker on a digital land you own.

So are you blogging on borrowed land? Let me know in the comments below.