Search Results for: health

This is Marketing by Seth Godin changes marketing mantras forever (Review)

By Dr.Amrita Basu(MBBS,MS) on April 20, 2020 6

This is Marketing a book by Seth Godin, is a must-read book, if you relate to blogging, social media, content marketing, selling a service or product.

It’s like the Holy Grail of what marketing should be. But just like my blog is not for everyone,the book is not for everyone. It’s for all those who are ready to do the tough job outlined in the subtext of the book.

Who is this book for?

Bloggers, vloggers and podcasters

An entrepreneur

Selling a service

Selling a product

Social media expert

Marketing expert

If you are planning on starting a business, you are selling something, and want to do marketing the non-sleazy way, you must read this.I have written about 25 Digital Marketing Tips which have helped me. You can read them here.

Marketing Mantras in This is Marketing

Marketing is your chance to spread the word about you. Your blog, writing, content, art, biz your fantastic product.

It’s best if your product is excellent or at least you believe it is You understand about value creation through your work and biz, you must read this.

If you are confused about brand marketing and direct marketing, read this book. If you like selling anything for a quick buck, this book’s message may not be what you want.

Brand building through marketing is like a story. It should flow. Your service and products should be aligned with this message.

Planning a marketing strategy, involves what you want to be done as the driving force behind the plan. It’s different for different types of marketing. Before spending money on ads, know what you want.

The cover is quirky with the right font. The bright orange background grabs attention. Seth Godin’s head in the O gives the book the right touch of light-heartedness. It calls out to a reader like me who is just incidentally learning marketing.

The writing style is crisp, easy to understand, plenty of real-life examples for you to grasp ideas.

My takeaway

Marketing is not sleazy, but some marketers may be sleazy. There lies the problem which no book can solve.

I need not bang my head to attract everyone to be my reader. I should write so that my message reaches the people who care about research and authority backed health and wellness information. Does the book deliver on its promise? Yes, and much more. I am a doctor, and marketing myself or my brand /blog did give me queasiness.

But Seth says if you don’t spread the word about my blog, then those with no expertise doing a better job at marketing are whom your audience will find. In the absence of your presence, they will get info from this source.

This doesn’t help society, and there is distrust for that group of service providers. If you are online or offline, if you have a fantastic service product or brand to promote, then you owe it to yourself to let the world know. Did you read the book?

Favourite quotes:

The best way to complain is to make things better

Sharing your path to better is marketing

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How is the Health of the Nation: The report is an eye-opener!

Health of the Nation Report — Apollo Pro Health

3 Reasons Why Blogs are Powerful

By Dr.Amrita Basu(MBBS,MS) on April 18, 2020 21

Blogging for business is not on the agenda for many. They may just want to write a journal, share their creativity, rant, spread awareness and educate. Whatever it is. But in order to be sustainable, you will have to plan, if you want to keep doing it.

If none of the above are your goal, then maybe you will share the reason behind why you blog with me.

Amazon is cutting affiliate commission, the economy is not as good as it should be and you don’t know what to do with your blog, From the day I became eighteen I wanted to be financially independent. That’s my blog’s goal too. It must sustain itself. Whatever work I do it must support the money spent on the domain and hosting.

If not, then in times like these it gets difficult. If you do want to earn money through blogging, then you must have a plan. I talk about blog monetization in my book too. But today I will share why I find Blogs powerful.

How to Write for brands without selling your soul

Blogs, if self-hosted is your fiefdom. You control PUBLISHING

The content, the pictures, the tone, the advertising, branding timing, everything. You are the one person who is answerable. That is important.

Sticky note: This also makes you liable for fraud, plagiarism, misrepresentation, and defamation suits, if you are not careful. Blogging is serious fun. But it’s also serious.

Blogs are the mother of work from home.

You work from anywhere. Blog anytime, day or night. For moms, this is a golden opportunity to keep creating your online resume, for whatever work you do. Nowadays blogging and technical writing is both a part of the online presence of most brands.

Blogs help sustain your mental health, if you do it right.

Blogging is writing. That’s the crux of it. If you are like me and have no inkling why you started writing, but you feel unhappy not writing, you know what I am talking about.

If I don’t write I am sad. There are times when I get overwhelmed and don’t know what to do first. Then I open a word doc and start writing. I remember it took courage to buy a domain name and hosting six years back when I knew even less. If not for blogging, new Corona crazy times would be savage. But because I blog, its easier to cope. Somewhat.

Do you think blogging is powerful? Let me know in the comments below.

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How is the Health of the Nation: The report is an eye-opener!

Seven Powerful Selfcare Secrets of Optimists

By Dr.Amrita Basu(MBBS,MS) on April 16, 2020 12

Did you know immunity and optimism go hand in hand? Did you know optimistic people have a stronger immune system and a strong immune system makes you happier and more positive? It’s like positivity and good health go hand in hand.

If you are healthy, you are happy and when you are happy its easier to be healthy. A healthy and happy mind go hand in hand. If you are in India you are in Lockdown. In fact, if you are anywhere in the world you are in Lockdown.

Today I will share the seven secrets that will help you stay healthy. But don’t forget self-quarantine, handwashing and social distancing.

Listen to the post Seven powerful Selfcare secrets of Optimists

Seven Powerful Selfcare Secrets of Optimists

They never skip Sleep.

This is crucial. When you sleep less, your brain plays tricks on you and you worry more. So, sleep on time and get up on time. Okay maybe sleep for a little longer. But have those eight hours of shut-eye if you want to feel all bright-eyed and bushy-tailed.

They drink plenty of water.

Hydration is important to keep you feeling good, energetic and happy. It’s also important for your morning nature calls. If your bowels are working fine, your mind will too. The gut health and happy mind are related and I have proof.

They eat simple and healthy meals.

You don’t need fancy food and elaborate meals. Simple is good for the body. It’s also easier to digest and feel better, when your body is not weighed down by excess calories. Nutrition and immunity are closely related.

They meditate for at least 20 minutes every day.

Meditation improves our coping capacity. It helps you tap into your inner super power.Its the best way to find the centering forces. Meditation and yoga have a lasting effect on lowering stress and boosting immunity.

Exercise is a part of their life.

You can walk, garden, run or do freehand exercise and yoga to keep your body, strong, supple and healthy.

They read a lot.

Books will help you stay happy and maybe learn something new. Books help keep your mind occupied, which will stop you from worrying about things not in your hands.

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How is the Health of the Nation: The report is an eye-opener!

They have hobbies.

You can start one today. Write down your thoughts in a diary or start a blog. You don’t have to spend money. You can start on WordPress for free. If you like it then you never know. You can start a Thankfulness journal. It takes 21 days to make a good habit stick and this is as a good a time, as any.

We are all in this together and the best way to survive this is to remember to take one day at a time. Stay positive and stay heal

I have never heard of a happy negative person though! Have you?

What kind of a person are you?Let me know in the comments below.

Nutrition Secrets(Free Book) and Narrative Medicine

By Dr.Amrita Basu(MBBS,MS) on April 15, 2020 4

Nutrition Secrets and Narrative Medicine are they connected? I am an ENT surgeon and I also provide telehealth consultation. Both with my online and offline consultation, I always face questions about what to eat, when to eat, and how to cook the food. That’s the reason I started writing the nutrition secrets series.

When I wrote my book Nutrition Diet Myths and Life (Nutrition Secrets Book 4, it’s free for the next few days), I thought there were so many people sharing information about nutrition, the book will be lost. Luckily it wasn’t. But what was more interesting is, I felt good sharing about research-backed nutrition facts. Not propaganda, not bias, but truths about the food you eat.

Having your own blog gives you the freedom to share awareness about topics you feel deeply. You don’t have to worry about sponsors, backers, and niceties. You are your own boss and you decide what goes up on your blog as long as its legal, ethical, you will be okay.

In a Lockdown world where food is what people are worried about, the basics of life are the food we eat. From the time I was a medical student, I realized nutrition and food are topics with a lot of noise. Everyone has an opinion and rightly so.

But if you have a medical issue, you can’t listen to your neighbor and random strangers giving you health information. You need to be aware and choose wisely.

A lot of claims, from many vested interests. But if you read the writing on the wall, the food advice mothers gave, eating fresh and healthy ,ghar ka khana is spot on.

Nowadays we are eating at home and we seem to have come back to realize we are eating healthier. Using less and creating more. Eating with an eye to rations is making us more aware. Because good nutrition is about being aware of every morsel, you put in your mouth.

Freedom from Bad Nutrition Advice

When doctors talk to a patient about how she lives, what she eats and how she eats it, that is part of narrative medicine. Knowing about what a person chooses to eat, says a lot about him or her. Not in a judgemental way, but it helps in creating healthy lifestyle tweaks for a better life.

Narrative medicine is a topic I have always been interested in. As a young medical student one is taught to take a history of the patients’ disease. With the New Coronavirus pandemic, everyone knows about the phrase travel history.

Narrative medicine is an interesting story that patients tell doctors about how it all started. With the challenging doctor-patient ratio, the art and science of narrative medicine are often lost. But now we are asking more questions and it’s a good start. I just hope people will behave more responsibly and share their medical. travel and contact history properly to avoid a crisis.

I like talking to my patients. Because it’s just easier to help them when I know them, about their particular problem from their perspective. That is how I get ideas to write my books. They are about topics my patients ask me about.

Have you ever talked to your doctor about what you eat ? tell me in the comments below.

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How is the Health of the Nation: The report is an eye-opener!

Meniere’s disease: Symptoms, Tests, the truth about treatment

By Dr.Amrita Basu(MBBS,MS) on April 14, 2020 13

What is this Meniere’s Disease?

Meniere’s disease is a disease that makes one’s head spin! Yes, the condition is complex, and the main symptom is vertigo or spinning sensation. Diagnosis is complex and needs a detailed history, clinical examination, and tests. The spinning of the head is often accompanied by sudden projectile vomiting, hearing loss, and blocked feeling in the ears.

(If you want a review of your ENT condition ,you can consult me online .)

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How is the Health of the Nation: The report is an eye-opener!

What are the Symptoms of Meniere’s disease

Recurrent intractable vertigo, which lasts from 20 minutes to up to 24 hours. It’s disorienting and makes the person bedridden for days. It’s the most distressing symptoms of Meniere’s disease.

Nystagmus associated with vertigo

Nausea and vomiting with the vertigo

Ringing sound in-ear or Tinnitus, which is usually in one ear and is low pitched.

Sensorineural hearing loss, which is fluctuating, gradually increases, usually starts in one ear. It usually involves lower frequencies.

Feeling of pressure in-ear.

Who is affected by Meniere’s disease?

More common in females and often start in the middle ages. The hearing loss and Tinnitus may start in opine ear and later may be bilateral.

Pathophysiologically it’s endolymphatic hydrops. It happens as an independent disease in most cases. But can occur after damage to the inner ear system after mumps, measles, meningitis, syphilis or even head trauma,

How do the Doctor’s test for Meniere’s disease?

It’s a disease affecting the inner ear which houses the delicate system of hearing and balance.

Diagnostic tests

PTA for hearing loss assessment
Nystagmography
Videonystagmography
Electrocochleography Glycerol dehydration test
CT brain
MRI CPA to rule out other conditions

How is Meniere’s Disease treated?

1)Supportive treatment to manage symptoms of vertigo in Meniere’s disease include-

Intratympanic steroid
Intratympanic gentamicin

2)Lifestyle changes include-Salt restricted diet and diuretic, restricted coffee, alcohol, tobacco, chocolates, monosodium glutamate(MSG).

3)Counseling and vestibular rehabilitation exercises.

4)Surgical options include endolymphatic decompression and vestibular neurectomy.

In Conclusion:

In my experience in India, the hearing loss and vertigo symptoms respond very well to repeated Intratympanic steroid injections. Recurrence may need a repeated dose, but patients tolerate it well with improvement in vertigo symptoms and also better hearing. The disease is unpredictable. It may have different patterns and severity of the presentation. Surgical treatment is only offered if other modes of treatment don’t give relief from intractable unrelenting vertigo.

Important: If you suffer from Meniere’s disease or vertigo due to any other causes, you must avoid driving.

Have you heard about vertigo?Let me know in the comments below.

ENT A-Z articles

Lockdown, Lipstick, Love for Gardening

By Dr.Amrita Basu(MBBS,MS) on April 13, 2020 24

The Lockdown is increasing monotony, anxiety, depression, and giving many people sleepless nights. It got me thinking about stuff too.

What would life be if this thing drags on till we get the vaccine shot? I got my name right up there at the front of the list when it comes to getting vaccines. I hope we all survive.

If there is prevention, I will do it. So many people coming outdoors to discuss why they are coming out. They stand and talk for hours about how bored they are at home. All the time wearing their masks diligently covering their necks. It’s the neck that needs protection while keeping their mouth and nose open. The mystery is still to be solved.

I was watering the plants on my window.I was a little careless and a few drops of water spilled over. Someone said

“Madam, you are pouring water on the footpath?”

I really wanted to ask him,”what are you doing below my window? You are supposed to be indoors.” But I restrained. Times are difficult.

All those who are ignoring Lockdown are they socially irresponsible? Don’t they care for social wellbeing? If staying home kept you healthy and your family safe, why wouldn’t you stay home?

Lockdown, massive testing, social distancing and wearing masks are the right plan. But we all need to follow this diligently. Everything else, I believe,can be an experiment of the worrying kind. God is watching, and we will all answer to him one day. This is not the time for petty politics, confusing messages, and ignoring realities.

Do the hard thing, and history will remember you kindly. If not, history will still remember.Just not as kindly.Or maybe you and me won’t matter at all .That’s the occasional sad me, getting the better of my keyboard.

I almost edited that part out.It’s a little morbid,I feel.But considering all the diseases I told you about last week,this is nothing. Now the good part. Read this part carefully.

If blogs are part of internet history, we are making history this month .Even if we don’t write ever again,these posts will be in an archive somewhere and people of the future will know we wrote in April 2020. The time when we were all under lockdown!That’s something to think about.

I wonder what goes on in the mind of Xi Jingping? Has he already written his version of history? Is he feeling bad? Is he feeling sad and is just misunderstood?

Unlikely he is feeling anything and even if he does, I will never know. I hope America wins the class action suit against the CPC. I wish I could join them somehow.

Now for the Lipstick part. The lipstick I need to get me going throughout the day. Right before the sweeping and mopping starts, I put on my favorite lipstick. It somehow makes things better.

Then comes love. Love is important. Especially when you are stuck indoors. I love my family, my books, my garden, my Goldfish,visiting birds, the blog, and my readers who help make blogging easier. In crazy times like this love, definitely make the world a better place.

While I share garden updates every month, this time, I was lazy. So in this post, you are getting videos from a Lockdown Garden. Plants are not afraid of the New Corona Virus and are blooming.

I have shared a lot of information about ENT health topics this month. ENT A to Z is a way of sharing health education with my patients too. Does your doctor Blog?Let me know if he /she does. I would love to read it.

Leaving you with a memory of a Weekend I spent at a Riverfront Resort at Punyalaxmi Diamond harbour,a few moons ago.

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This is Marketing by Seth Godin changes marketing mantras forever (Review)

Who is this book for?

Marketing Mantras in This is Marketing

My takeaway

Favourite quotes:

Featured post

3 Reasons Why Blogs are Powerful

Blogs, if self-hosted is your fiefdom. You control PUBLISHING

Blogs are the mother of work from home.

Blogs help sustain your mental health, if you do it right.

Featured post

Seven Powerful Selfcare Secrets of Optimists

Seven Powerful Selfcare Secrets of Optimists

Featured post

Nutrition Secrets(Free Book) and Narrative Medicine

Featured post

Meniere’s disease: Symptoms, Tests, the truth about treatment

What is this Meniere’s Disease?

Featured post

What are the Symptoms of Meniere’s disease

Who is affected by Meniere’s disease?

How do the Doctor’s test for Meniere’s disease?

Diagnostic tests

How is Meniere’s Disease treated?

In Conclusion:

ENT A-Z articles

Lockdown, Lipstick, Love for Gardening

Podcasts by Dr.Amrita Basu

Roshan Radhakrishnan

Vishakha Talreja

Search Results for: health

Who is this book for?

Marketing Mantras in This is Marketing

My takeaway

Favourite quotes:

Featured post

Sharing is good Karma!

Blogs, if self-hosted is your fiefdom. You control PUBLISHING

Blogs are the mother of work from home.

Blogs help sustain your mental health, if you do it right.

Featured post

Sharing is good Karma!

Seven Powerful Selfcare Secrets of Optimists

Featured post

Sharing is good Karma!

Featured post

Sharing is good Karma!

What is this Meniere’s Disease?

Featured post

What are the Symptoms of Meniere’s disease

Who is affected by Meniere’s disease?

How do the Doctor’s test for Meniere’s disease?

Diagnostic tests

How is Meniere’s Disease treated?

Sharing is good Karma!

Sharing is good Karma!

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