Your book is The New Business card! That’s what Penny C.Sansevieri  best selling author of multiple books and an iconic expert in book marketing and media relations. She is internationally recognized as the founder and CEO of Author marketing expert. Her company has launched some of the most innovative social media and internet book marketing campaigns.

AME has recently had eleven client books ride to the top of best-seller lists of New York Times, USA Today and Wall Street Journal.Her website www.authormarketingexpert.com

Interview Highlights

An author and a very busy entrepreneur  I caught up with Penny one late Thursday night. During my interview with Penny, I learned

• How you can write a book even without writing it.
• Why The book is your new Business card
• How to find and focus on your area of expertise while writing a book.Why you should always write from a position of strength.
• Why a good editor is important and how to find one.Important points about how to find one suitable for you in the book!
• Why your book cover can make or break a deal.
• Why content matters and not fluff.
• Audiobooks and when they are important.
• Amazon covers almost 96% of the e-book market. If you are not on Amazon you need to be pretty powerful

Listen to the interview and let me know in the comments section  about the book your dream to write

My favorite question to ask Authors,

Why did you write the book?

Penny said 

I wished someone had written this book for me when I needed  it!

The author interview when it starts, you may want to increase the volume. This recording faced many challenges.

The New Business card by Penny .C.Sansevieri: Book Review

The New Business Card: Write and publish a book to attract more business, more media, and more speaking engagements!  Is just the guidance a first-time author needs. The principles are sound and will be useful for both nonfiction and fiction writers.B ut I  think it will be an extra boost for all people and companies thinking of going that extra mile. To write and launch their books is a good way to publicize, to reach more people.

What I found most useful :

The author gives an overview as well as stresses on the important aspects of planning, writing and marketing your book without overwhelming. In a crowded world, in order for your book to make an impact, it needs to reach the right people.

That’s where this book scores.

What could be better?

Since the author is an expert at book marketing, I would have liked to know more about her experience with Amazon ads.

Takeaway:

Must read to help you plan your online journey and build authority.

The New Business card by Penny .C.Sansevieri: Book Blurb

Are you ready to grow your business in 2018? Are you tired of throwing money at traditional advertising strategies without any real results? It’s time to expand your market and grow your business by publishing a book that highlights your expertise and works as your 24/7 sales tool!More strategic, more creative, and more effective than ads, a book is a lucrative way to create thousands of new opportunities.

This book will teach you how to:

• Quickly write a book that will sell – in 90 days or less you can become a published author
• Save time and money with our time-testing publishing shortcuts to help you get published quickly
• Leverage new and exciting speaking opportunities

• Expand your business, beyond what you ever thought possible

• Get more media and how to better position yourself as an expert

• Build your mailing list twice as fast

• Make more money because you’re a published author – yes you can!

Written by someone who learned, first hand, how to build a business with a book, Penny will teach you the ins and outs of producing a book, publishing it, and getting it in front of potential buyers.If you always thought publishing a book is hard, you’ll be surprised how easy it can be with Penny.Even if you’re not ready to start writing tomorrow, read this book today and be prepared to get moving when the timing is right!