This was a topic discussed by Dr.Abhijit Misra at Siliguri December 2024 :43rd West Bengal State Pedicon Uttorcon 2.0
digital education
Elimination of Tuberculosis by 2025 #WorldTB Day
This module is specially development by State TB Cell ,Swasthya Bhawan,Department of Health and Family welfare ,Government of West Bengal to help coordinate between private practitioners and state government resources for elimination of Tuberculosis.
It’s a social diseases which needs to be fought at all levels.
24th March is World TB day.Sharing this presentation for awareness.
New innovation in diagnosing TB
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HaystackAnalytics Unveils ‘TB One’ Solution to Strengthen India’s TB Control Efforts #PressRelease #WorldTBDay
The solution was launched at the India Innovation Summit: Pioneering Solutions to End TB today, as a next-generation solution (NGS) empowering labs and hospitals with genomic sequencing capabilities to enhance TB treatment outcomes
March 19th, 2025: In a move to bolster India’s fight against tuberculosis (TB), HaystackAnalytics has introduced ‘TB One,’ a Make-in-India solution designed to enhance TB diagnosis by enabling Next-Generation Sequencing (NGS) at any diagnostic lab or hospital. This all-in-one offering includes a pre-sequencing kit for Whole Genome Sequencing (WGS), access to ‘Omega TB’—HaystackAnalytics’ patented clinical reporting software—and on-demand access to 2GB of sequencing data. The Omega TB software delivers a comprehensive clinical report covering resistance to 18 anti-TB drugs, along with mixed infections, non-tuberculous mycobacteria (NTM), and heteroresistance—all within a single, standardized report. By equipping healthcare providers with precise, data-driven insights, ‘TB One’ aims to improve TB management and strengthen India’s fight against the disease.
The Solution has been unvieled by Dr Anirvan Chatterjee, Co-founder & CEO, HaystackAnalytics & Dr Rajendra Prasad at Indian Council of Medical Research’s (ICMR) India Innovation Summit: Pioneering Solutions to End TB on March 19, 2025. With this solution genomics-based TB testing would become more accessible and scalable by enabling existing laboratories to upgrade to NGS testing for TB without significant infrastructure changes. This solution aligns seamlessly with HaystackAnalytics’ mission to make genomics accessible, applicable, and affordable, addressing a critical need to transform molecular diagnostic laboratories into advanced genomic facilities.
India has made significant strides in TB control, achieving a 17.7% decline in TB incidence from 2015 to 2023, surpassing the global average reduction of 8.3%. However, challenges persist, with an estimated 27.8 lakh TB cases and 3.2 lakh TB-related deaths reported in 2023. Notably, India contributes to 26% of the global TB burden, underscoring the urgency for innovative diagnostic solutions. Additionally, drug-resistant TB remains a major obstacle to eliminating the disease. ‘TB One’ solution is designed to address this challenge by providing a comprehensive solution for drug resistance profiling, making advanced genomic testing more accessible to healthcare providers.
Emphasizing on the transformative potential of ‘TB One’ solution, Dr. Anirvan Chatterjee, Co-founder and CEO of HaystackAnalytics, said, “We are empowering existing molecular labs to perform high-precision genomic testing without requiring expensive infrastructure modifications. This cost-effective and scalable approach ensures greater accessibility to advanced TB diagnostics across India. Each TB One kit contains reagents to process 16 samples and requires prior extraction of TB DNA. It seamlessly integrates into existing molecular workflows, facilitating efficient TB genomic sequencing.”
Dr. Rajendra Prasad, a nationally acclaimed pulmonologist with over 51 years of experience in TB care and research, said, “Drug-resistant TB remains one of our toughest challenges, and faster, more precise diagnostics are the need of the hour. ‘TB One’ Solution can be a game-changer, bringing advanced genomic testing to everyday labs without major upgrades. By enabling comprehensive drug resistance profiling in a single test, it has the potential to help in TB care and save countless lives. This is a crucial step toward the journey of TB Mukt Bharat.”
‘TB One’ Solution is a pre-sequencing kit that enables the preparation of a ready-to-sequence library from TB DNA. It simplifies the complex process of genomic testing, allowing laboratories and hospitals to integrate groundbreaking technology into their existing workflows. This advancement enables laboratories to conduct comprehensive drug resistance profiling with unprecedented precision and efficiency.
About HaystackAnalytics:
Based out of IIT Bombay, HaystackAnalytics is a HealthTech company creating clinical genomics products, which enable diagnostic labs and hospitals to offer accurate and personalized diagnostics. Supported by India’s most respected science agencies (Dept. of Science & Technology, BIRAC, Dept. of Bio-Tech), HaystackAnalytics has created and launched a portfolio of products to offer genomics in infectious and chronic diseases. The company has been honored with a few innovative healthcare startup awards, including CAHO Tech- PitchFest for healthcare startups, HealthTech startup of the year by The Entrepreneur magazine, Aegis Graham Bell Award, and recently HaystackAnalytics’s platform for rapid identification of drug resistance in TB patients was launched by our Honorable Prime Minister Narendra Modi at BIRAC’s Biotech Startup Expo 2022 in New Delhi. For more information, visit https://haystackanalytics.in/
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The Letter to America by Osama :Did American Gen Z fall victim to Tiktok?
If you don’t know this is about Osama’s Letter to America with a clear reason for 9/11 .Cut short he is killing nonbelievers as he believes that’s what he is destined to.
That is not unbelievable what’s horrific is American youngsters are feeling “existential crisis” because of that !The education system and parents both need to look inside because it’s never easy accepting that behavior .
But starting with a prayer.Thank God Tik tok and tiktoking is not legal in India .Because spreading disinformation, misinformation seems dangerously easy with little scope of culpability.
Since the content is misinformation I didn’t share the videos reading the letter.But sharing this to let you know that some people like chaos and they make money when ordinary citizens fall victim to terror and chaos.Don’t believe videos on social media,whatsapp about any even unless you can verify the source personally.Also don’t forward anything in Whatsapp groups which are legally,medically and financially problematic if classified as misinformation or disinformation.
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About Writing -Digital Marketing for( Really) busy moms
About Writing -Digital Marketing for( Really) busy moms.
Estimated reading time: 2 minutes
I write for moms like me.Who ask questions are busy ,but still love trying new things.Because after all there’s only one life to live and I want to try and live the best life I can .
This is Marketing by Seth Godin makes it simple to understand why you should market and about crafting an authentic brand stories.
People like people, so if as a writer you are the face of your brand,put your tiara on!
Having an attractive Marketing campaign will attract the people you want to attract.
So what is your goal?
To have a dedicated readership even when you are busy?
Having a life and writing to create that life?
Writing just like you breathe?
Whatever reason if it’s to share what you know with other people, you will need to share it where your audience hangs out.
That is in essence Marketing with a capital M.
If writing has a gender it’s Female for me.Marketing is more male .
It’s in your fave,aggressive,tooting your own horn .Talking about your wins.etc etc.But the feminine side of this marketing exists too.The side in which “word-of-mouth” spreads .
But in today’s day and age we are tuned to ignore the “same old” talk-down-to-the- audiencemessaging.Boring ,dishonest ,sleazy products have limited life.
Guess why?
Because the audience can be duped once not repeatedly.
Go for work you will be proud to show your grand kids.
Do work you can stand behind.
Promote products you love and you will get the work you love.
I wrote a post about 25 Digital Marketing Tips for small business which you should check out.
It’s honestly the thing I have done for the last few years which helps prevent overwhelm.
If you want to be something than you need to do something
I am participating in Ultimate Blog Challenge and #BlogchatterA2Z.This is D
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27 Digital Marketing Tips for MSME #GrowingBusinessesTogether
Are you an MSME or planning to register yourself as one?Setting up as an MSME is easy and packed full of several benefits.Now about digital marketing as an MSME. How do you go about it? Should you employ someone or do it yourself or maybe take some help on a freelance basis?
Updated 2025 February
Whatever you do, the following tips for digital marketing will help you get started on the right foot. So how can you, as a small business, get set up with digital ,marketing?Don’t worry .I have got you covered.As a digital educator and an entrepreneur,I am working online since 2014.I create branded content for health,education ,finance and other categories both for small ,medium and large corporations.
The Government of India is helping micro,small and medium enterprises(MSME) set up their business,create jobs,have access to financial support easily through their dedicated website.But just starting an MSME is half the job .The difficult part is marketing with little or no budget.Thats where this post will help you.
What’s interesting about my journey ,even if I say so myself ,is I have no business background.Infact I had no clue that a digital education business is a small business too.
In case you are interested only in the digital marketing tips and not an MSME,I guarantee this post will help you too.
27 Digital Marketing Tips for your MSME
1. Your Brand website:
Your website is your calling card. So this one needs to be authentic with a custom domain name and not a free WordPress site. Get your website and domain. Use a service like Hostgator, which helps you set it up. Their customer care is fantastic, and you can get your website set up in one day.
2. Get your Google My Business page set and use the power of Google and local SEO to target your customers in the right geographical region. This is crucial if you are a service-based industry and want to appear in the search result as an X Road Shop.It’s now being called Google Business Profile.
3. Submit your site to search engines like Google, Bing at the least. This will happen automatically even if you don’t do it manually, but takes more time.
4. Local listings: Submit your site to local listings. Don’t forget to see the Domain Authority of the place where you are submitting your website. Avoid strictly spammy, low authority directories.
5 Claim your social media handles. Instagram and Facebook at a minimum and then Pinterest,Twitter and LinkedIn.This not only helps you with the brand building but is a wonderful way to start a conversation with your audience.
6 Ebook: Create a super helpful ebook download for your customers and use it as an optin for your website visitor. When people make a transaction with you online or offline, don’t forget to share the details about getting this valuable ebook. You can use CANVA to create a beautiful ebook or pay someone to make one for you.
7 Build an email list. Email marketing is still one of the best ways to make readers your fans and customers. But this needs an investment of time and energy.Jetapck now lets you send a newsletter ,right from your wordpress dashboard.Listbuilding is crucial, but will take time.
8 Use CANVA to create your social media graphics, ebook covers, and anything creative in bulk. It’s easy to use, and with my link, you can even get a thirty-day free use of Canva Pro.
9 Use Schedulers like Jetpack or CANVA pro to schedule all your social media posts and concentrate on building your business.
10 Have a Content calendar to leverage opportunities for special promo days. Think Independence Day, Diwali, Durga puja, Thanksgiving, Black Friday, Cyber Monday, to give special offers, freebies, etc.
11 Create a loyalty point digital card to create customer expectations. Don’t forget to fulfill your promise.
12 Create a Blog on your website: Content marketing and SEO are still among the best ways to spread the word. Think how-to articles, helpful resources, educational materials centered around your product’s services, and lateral keywords.Check out my free resource list of Blogging tools to get started .
Remember content marketing and list building are golden , when it comes to digital marketing.
13 Push notification like the one signal push notification is super helpful. Web push is free for up to 10000 subscribers currently.
14 Video: Video marketing is big. There are no two ways about it. Don’t forget CANVA is again an excellent tool for creating quick social animated videos. You also have platforms for Live Video too, like Facebook, YouTube, LinkedIn, Instagram. Quickly survey where your audience is most engaged and start with one platform.
15. Podcast: Podcast through the Anchor app is free and easy to set up. Try Twitter spaces later when your followers increase. Nowadays Facebook allows podcast RSS feed submission, giving your followers an opportunity to listen to your podcast on the Facebook app itself.Check out my podcast here.
16. Giveaways: This is an excellent way to grow your social media followers and get reviews from users.
17. Challenges: This works well to have highly engaged fans. But the challenge needs to be well planned with concrete prizes which highlight your products or services. Terms and conditions need to be legally full proof to avoid controversy.
18. Guest blogging on an authority site in your niche will work well if the article is high quality and helpful. Guest post on sites in your niche and write an authentic, original, highly targeted post with a killer optin offer that readers can’t refuse. You can use that useful ebook, white paper .original, market research as a value-added offer.
19. YouTube Channel: This may not be possible immediately starting out, but it is a beautiful way to drive awareness about your business brand have engage users.
20. WhatsApp broadcasts: This is an option when people subscribe to your website and agree to receive the broadcasts.
21. Paid ads: This needs a whole other blog post but is a good option once you have the basics set up the right way.
22. Influencer marketing needs to be done carefully; use a site like Blogchatter to find authentic content creators. Try a mix of sponsored posts, interviews, writeups depending on your business.
23. Course: Take a course like the free Goldman Sach’s 10000 women to make the journey easier.You can also create your own course on Udemy or Coursera and give certification to help educate young people and provide job opportunities.These help in brand building in the long run.
24. Set up an affiliate dashboard to convert your customer to your marketing fairy. This can work well as long as you have a transparent and easy way of tracking affiliate sales.
25. Book me for a consultation if you want more help with finding digital marketing ideas.I also write brand-focused ebooks as optins .
26.PRnews.io for free or paid press release and brand marketing options.
27.Intellifluence for sponsored posts on a variety of sites.
The year 2021 and 2022 has been unreal. We were pushed headlong into science fiction horror stories. The unlikely result of the lockdown and pandemic is the digital explosion.
Everyone from Neil, Ratan, Mukesh, and my neighbor’s sabzi wala now have their own Google My Business profile, a Razorpay or phone pe link, and a promise of service at the doorstep. Start your digital marketing with what you have, and where you are. Then innovate. The world is your market and playground.
Growth Matters Forum is a community for business owners to explore ideas, streamline growth and create an impact. Join the community here to get more helpful resources. If you are a company of one, even then these are helpful ways to market.
