Filling the Gap with GNC came just in time.

The problems of modern life are largely related to lifestyle.

The quality of food you eat, water your drink, exercise and sleep all go hand in hand.You depend on your meals, to give you the essential nutrients to keep your brain working and body fit enough to fight diseases.

But do you know that the food we end up eating, after traveling over large distance undergo many changes?This largely destroys their nutrient quotients.Fruits and veggies often lose many of their micronutrient treasures due to storage time and condition of storage.

But what can you do?

What should you do?

Should you wait for the Government to help?

Start your own organic farm?Start community gardening?

Maybe think of shifting to the outskirts of the city and start farming with help?

If none of this is an immediate solution, you need to be healthy and active to take the next steps of making the world a better place.Till then GNC can help you

In today’s hectic life getting the right kind of food for a balanced diet it’s very important and can be difficult at the same time. Busy people even with the best intention can’t always get a balanced and healthy diet.One of my favorite topics is planning to get more nutrient-rich food on to our dining table. But it’s not easy.

When you think about it deeply, you know little about the food that you eat.

Do you know where your food comes from?The fruits veggies meat eggs milk?

Is your food frozen?

Is it raw or processed?

What if you can’t get fresh food?

How long does Frozen Food keep its nutritional value?If all these questions worry you , this is a must-read.

The GNC event #Fillingthegap #Livewell

On Feb 28, 2018 ,GNC (General Nutrition Centre) a leading global specialty health, wellness, and nutraceuticals brand in association with Guardian Healthcare told us about their vision for India.

Globally, GNC is a multi-billion dollar brand.It has franchise operations in about 50 countries and 9000 locations.

GNC Retail expansion vision in India includes:

Making their nutraceuticals available at more than 4000 Stores by 2020.Definitely in all Metros and Tier 1 Towns.They also plan to set up a manufacturing unit in India by April 2018
Indian nutraceuticals market to grow at 21% from $4 billion to $10 billion by 2022 .

GNC unveils #Fillingthegap campaign to propagate scientific approach to fulfilling nutrition intake; raises awareness to highlight benefits of complete nutrition.

In India, Guardian Healthcare Services Pvt Ltd. is the sole reseller for GNC with exclusive distribution and marketing rights. Founded by Mr. Ashutosh Taparia, who has over two decades of expertise in healthcare, Guardian has a vision of establishing a thought leadership position in Indian nutraceuticals market. GNC products are now available online on the e-commerce portals as well as at the retail outlets of Guardian Healthcare and other pharma outlets . GNC range to be available at 4000 stores across all Metros & Tier 1 towns by 2020. GNC to foray into pharma stores,modern trade and nutrition stores with a comprehensive range of protein, vitamins and supplements.
The new health and Nutrition Awareness campaign

GNC India launched a new health & nutrition awareness campaign called #Fillingthegaps.

Owing to people’s hectic lifestyle, the consumers lack the required nutritional elements that are essential to lead a healthy life. It becomes difficult, especially for vegetarians to obtain the necessary nutrients through their meal.

Hence, the three main nutrients Proteins, Carbohydrates, and Fats that are to be consumed according to their energy generating hierarchy is largely missed.

To combat these issues, the campaign aims to raise awareness about the gaps that exist in people’s daily nutrition intake. Additionally, it aims to highlight the importance of filling these gaps with the right solutions in order to lead a healthy life.

Based on scientifically verifiable facts, the campaign aims to highlight various requirements in daily essentials and the need to supplement everyday diets with health and supplementation in proteins, vitamins, omega3, and probiotics.

There was a panel discussion at the event.

Eminent personalities graced the event with their presence.

U-19 cricket sensation Mr. Manjot Kalra, Apollo Hospitals Chief Dietician Ms.Anita and Apollo Hospitals Senior Consultant on Cardiovascular Surgery Dr.Mukesh Goel and Mr.Shadab Khan, CEO GNC India.
The topic of discussion by the eminent panel:

The panel spoke about the need for additional nutrition intake.Besides regular food, you need help to make up the nutritional gap caused due to the poor quality of modern food.

They shed their insights on the rise in serious health issues today.A mix of various factors like hectic and sedentary lifestyles, unhealthy dietary habits and inadequate nutrition.

The nutrient composition of the fruits and vegetables we eat is substandard due to poor soil quality and long travel times. As a result, the food we eat fails to offer the nutrition that our body needs.

The panel agreed that a balanced diet combined with regular, consistent, age and physical status proper physical activity is the need of the hour. Nutrient-rich food with right supplementation is the need of the day.

Speaking on the occasion, Mr. Shadab Khan, CEO, GNC India, said,

Taking into account the hectic lifestyle of the Indian consumer, maintaining a balanced diet becomes very difficult. This leads to a gap in nutrition and thus they do not attain the essential nutrients. Hence, the campaign #Fillingthegap aims at educating the consumers about the benefits of complete nutrition and the significance of adequate nutrition .

GNC believes in bridging the gap which appears in your diet due to inadequate nutrition in-take. The concept of nutraceuticals is new in India.But there is a lot of interest regarding including them for a complete nutritional intake.

Ms. Anita Jatana, Chief Dietician, Apollo Hospital, said, “

Owing to the hectic work schedule of the typical working professional they hardly get any time to eat on time and most importantly eat right.

They largely depend on fast food and processed food since it is easy and convenient. Thus, they lack the adequate amount of nutrition needed for a healthy living. Also these days the food that we consume is not enough from a nutrition point of view.

Therefore a combination of a stressful lifestyle, physical inactivity, unhealthy dietary patterns and most importantly food adulteration eventually lead to the occurrence of chronic diseases. Therefore choosing the right food and consumption of vital nutrients is of paramount importance. Thus, subsequently recognizing potential gaps and using appropriate foods and dietary supplements is essential to lead a healthy life. A balanced diet combined with physical activity can help to reduce the risk of chronic diseases and will thereby promote the overall health.”

Commenting on the launch, Dr. Mukesh Goel Senior Consultant Cardiovascular Surgery, Apollo Hospital,

“Lifestyle diseases like diabetes, heart diseases, obesity etc, are a result of physical inactivity and an unhealthy diet. Heart attacks have become a common phenomenon across India. There has, without doubt, been a marked increase in the number of young patients suffering from heart attacks. Hence it is extremely important to pay attention to what we eat .Additionally saturated and transfats increase blood cholesterol and heart attack rates. Therefore one can include intake of micronutrients especially, omega in their daily diet which has been shown beneficial for heart health, regulate cholesterol & triglycerides and lessen the incidence of heart disease & fatal events. To add to this endurance training is known to maintain optimal values of cholesterol in the body. This coupled with the right balance of vital nutritional elements in the diet like proteins, vitamins, fibre, carbohydrates along with dietary supplements is crucial to leading a healthy life. The key to good health is to eat judiciously and to be active at all times.”

Commenting on #Fillingthegaps campaign, Mr.Manjot Kalra, U-19 player Indian cricket team, said,

“Nutrition needs vary from sport-to-sport, but eating right is key to enhancing an athlete’s performance. I believe as a young athlete it is important to bridge the gap between regular intake and what the body actually needs when you are working out. With gaps in nutrition habits amongst Indians and as a country which aspires to become a sporting nation, essential nutritional elements such as proteins, multivitamins, omegas and probiotics are essential. Whether as a professional athlete or a person who believes in living well and healthy, scientific understanding and a balance of activity and nutrition is of utmost importance.”

GNC is creating awareness towards a scientific and evidence based approach toward a healthy lifestyle, by avoiding nutritional gaps and meeting the essential macronutrient and micronutrient needs for health and wellness.

With the aim to promote the concept of Live well GNC offers a range of premium nutriceutical products to make healthy lifestyle achievable for all.
The best part is they extend their quality commitment to you by offering a money-back guarantee on all GNC products.

Aout GNC LiveWell™
GNC Holdings, Inc. (NYSE: GNC), headquartered in Pittsburgh, PA is a leading global specialty health, wellness and performance retailer. GNC is the world’s largest company of its kind devoted exclusively to helping its customers improve the quality of their lives.
GNC offers a premium assortment of health, wellness and performance products, including protein, performance supplements, weight management supplements, vitamins, herbs and greens and wellness supplements.

The Company’s foundation is built on 80 years of superior product quality and innovation. From scientific research and new product discovery to the manufacturing and packaging processes, GNC takes pride in taking a rigorous approach to ensuring quality.
GNC has more than 9,000 locations, of which more than 6,700 retail locations are in the United States and franchise operations in approximately 50 countries. GNC has over 75 stores in India, served by qualified nutritionists and knowledgeable nutritional advisors.
About Guardian Healthcare Services Pvt Ltd

Guardian Healthcare Services Pvt. Ltd. is India’s fastest growing chain of Health, Wellness and Beauty stores with over 75 stores in India. Staying true to its customer promise of being “100% Reliable”, Guardian is committed to selling only 100% genuine medicines and OTC products. Its pharmacies enjoy the enviable position of being “The Chemists India trusts”.
Guardian Healthcare aim to provide a cure, care and convenience to its customers. Each of its pharmacies is manned by qualified and highly trained pharmacists who advise patients on their health and wellness.
Guardian has been honored as the “Most Admired Retailer” of the Year (2010) in Healthcare and Lifecare category at the India Retail Forum. The brand has also won the ‘Reid & Taylor Retail Excellence Award’ in Beauty, Wellness and Fitness Category and Images Beauty & Wellness Awards (2012) in the category of Beauty Products Retailer of the year.
Guardian Healthcare is also the master franchisee for GNC LiveWell™ in India, with exclusive distribution and marketing rights.

Disclaimer: This is a sponsored post about the #FillingtheGap event by GNC.Read my full disclaimer.

Google Shopping Via Image Optimization?What’s that?

If you are a blogger you must read this to make your blog’s images better.

If you are a shopper, you must read this to know how you get sucked into shopping more!

Optimization of images and visuals has been becoming very important because of the changes in the online advertising. More than 60% of space on any E-commerce website is occupied by the images. According to a survey nearly 56% of online shoppers abandon a product because of lack of its images.

To sell any products it is important for them to be aesthetically appealing. The high-quality optimized images play an important role in giving the customer information about the product and help them in making the decision. The credibility of the site also depends on the images of the products present on the site. The images can make or break the site design and the product value.

What is image optimization?

Making it audience-friendly, search engine friendly while making it load faster, is the simple way of understanding image optimization.

According to the Google, Image Optimization can be defined as the function of lossless and lossy compression. The E-commerce sites use social media platforms like Facebook, Instagram, and Twitter to promote their business. It is important to use the images that are suitable for the respective platforms and that attract the customers from them. The product images shots must be enhanced in a way that they generate a huge amount of visitor flow to the websites.

The image optimization is carried out based on various techniques and parameters.

Keep it Simple and Focused

If you visit giant E-commerce stores like Urban Ladder, you get to see how beautifully and consistently they promote their products through images. The image of the product must be simple and it should completely reflect the original product to the customers. The complete focus must be made on the product only so that the visitors observe the product and ignore all the other things around the screen.

Magnifying Effect

Those days are gone when people used to carry mobiles with smaller screens with them. Nowadays people are habituated to use big screen mobiles or laptops. They use these gadgets for each and everything they do and shopping isn’t an exemption. Nearly 60% of people opt to shop on bigger screens in order to get a good view of the product and get a good idea about the description. It is important for the image optimization to take advantage of the larger screens and produce the zoom-in shots of the products. The zoom-in helps in viewing the product in detail and gives a clear picture of what the product is. Zoom-in increases nearly 30% on CTR.

Background

In any giant E-commerce website, you will observe that most of the background of the product is white, this is because the white background will enhance the beauty of the product and highlights it. This is one of the optimizing technique used by the companies to enhance the products look.

Angles

It is important to present the images in those angles where people find them more appalling. Understand the particular angle where the products look beautiful and present them in those angles only. This will eventually make the product look beautiful and attracts a lot of customers.

These are some of the ways to present the optimized images in the E-Commerce websites.

Comment below to let me know how you optimize your images!

Barbie dolls, little girls, and birthday parties have something in common.

Ask me what?I think they all have a little bit of magic and a little bit of fairy dust sprinkled.I am always happy about planning the party. What makes me worried is the crazy cleanup the day after.

Birthday gifts for a soon to be six years old are not rocket science but need serious planning.

I am excited and so is she.I am nervous too! My daughter’s birthday is this month and I am wracking my brain to make it special. After all, you only turn six once! Children get gifted everything under the sun nowadays. It gets to be a real challenge planning gifts that will surprise them A Barbie doll is what I will get her this year that’s my super plan!

Gifts I plan to give

Yes, finally I will get her a doll now because she really likes playing with them now.

I read books, blog posts, newspapers and magazines and jot down gift ideas in my notebook. It’s so much easier while planning gifts.I sometimes want to give her all she wants and then I worry!

What is a good balance of gifts and experience?

Should we give only educational toys or fun ones?

I have never played with an educational toy in my childhood. At least I don’t remember. They were expensive and pretty much unavailable back then. But not now. So what is a mommy supposed to do?I plan to let my little girl enjoy being a girl and enjoy her Barbie doll. But I also plan to encourage her STEM education.

That’s why I plan to gift her a DIY Dollhouse kit. That way she has a Barbie doll which every little girl loves, and something to challenge her imagination and develop engineering skills.

I’ve seen several dollhouses, but most of them are very expensive. That’s why I am on the lookout for a DIY kit.

DIY kits need adult supervision. Guess who will be the adult supervising this? No no, not me.I plan to recruit hubby’s help for this. I am good with the dreaming, buying, and the designing part, but the end result needs my hubbies patience.

[bctt tweet=”Barbie doll, little girl & Birthday parties all have a little bit of magic #Healthwealthbridge” username=”misra_amrita”]

The Birthday surprise planning

Every day for one month before my birthday, my daughter made me a handmade card. Now she is asking me every day whether I am planning a surprise properly. Imagine my gob-smacked expression!

But children do need that little magic, the fairy tales, Santa Claus, tooth fairies and birthday parties. That’s why starting today I plan to make small Doodle art notes for her which she will discover every day.

I plan to make a triple chocolate cake for her. She declares all my cakes better than any other in the world! Seriously she does that.No one has ever told me that about my cooking skills! Not even my friend of 17years whom I married!

A 5-year-old (almost 6 )doesn’t know political correctness but she does know kindness. When I plan birthday parties want it to be about experiences, emotions, not just things.

Maybe we can go for a quick family picnic in the family mango orchard. That shouldn’t be difficult.A packed lunch and a birthday cake with some outdoor games should be fun.]

In the evening we plan to invite her friends for a party full of games and fun! The focus will be on the little guests.

This birthday too I want to gift her memories. Memories of laughter, love, family holiday good food and happy memories outlast all other gifts

When I asked her what she likes about her birthday parties my daughter replied

There will be friends, fun and there will be cake!

Such simple wishes.Fun and games were mentioned 3 times in 4 sentences. It’s us who complicate things. I plan to give her the gifts she will cherish and the experience she will love.

How do you plan your daughter’s birthday let me know in the comments below