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Chronic Rhinosinusitis(CRS) Update by European Rhinologic Society 2022 (For education only)

By Dr.Amrita Basu(MBBS,MS) on April 12, 2022 2

Chronic Rhinosinusitis Update by European Rhinologic Society 2022 for ENT and Head Neck surgeon was illuminating.

This is the authority and expertise I was talking about in my last post.The best thing that happened in 2022 was the revival of my Sasural (in-laws)home and garden in the village. Next, the best thing was the ability to attend classes and workshops seminars from all over the world online.

“CRS Update 2022” Webinar, was organized virtually on April 8, 2022, from 14.00h – to 16.00h European Eastern Time.

*Chronic Rhinosinusitis(CRS) Update by European Rhinologic Society 2022*

Programme
Chronic Rhinosinusitis Update
Chair: Dr. Timoleon Terzis
14.00 Clinically Relevant Pathophysiology Professor Peter Hellings
14.20 Microbiome Professor Richard Douglas
14.40 Topical Treatments Professor John Del Gaudio
15.00 Surgery Professor Alkis Psaltis
15.20 Biologics Update Professor Claus Bachert
15.40 Discussion

The webinar was held under the auspices of the European Rhinologic Society (ERS) and the Hellenic Society of Otorhinolaryngology-Head & Neck Surgery.

No matter what, if I was interested, I could hop on to the web platform, plug in the earphones, and listen. Some of the medical conferences also had stream later features. That was immensely helpful.Because kid’s education being home dependent on the average working motherlike me was overwhelmed. However, I did not want Corona to get the upper hand, and learning continued.

So this year, in April on Chronic Rhinosinusitis 2022 update we learned a few things.

3 Things stuck out:

Surgery may be considered early if the ostio meatal complexes are blocked send the sinuses are filled with secretions
Keep the patient’s position in mind when delivering intranasal steroid sprays and saline washes.
High volume Saline wash(more than 200ml) is beneficial when done diligently post-op after proper clearance of OMC

Extra points to ponder about:

Chronic Rhinosinusitis(CRS) Update by European Rhinologic Society 2022:Professor John Del Gaudio

Biologics
Biofilms
Role of Antibiotics

Important for doctors to keep in mind :

Topical steroid rinse may be considered in some postoperative cases

IL4, IL5, and Ig E levels are to be checked if you are planning biologics to treat type 2 Chronic Rhinosinusitis with Nasal polyposis.

What I wish there were:

Discussion about the role of probiotics(if any) in CRS.

More about Sinusitis

Bookmark the entire ENT A to Z series :

ENT A-Z articles

I am participating in Ultimate Blog Challenge and #BlogchatterA2Z.F is hidden in the title.

About Writing -Digital Marketing for( Really) busy moms

By Dr.Amrita Basu(MBBS,MS) on April 9, 2022 8

About Writing -Digital Marketing for( Really) busy moms.

Estimated reading time: 2 minutes

I write for moms like me.Who ask questions are busy ,but still love trying new things.Because after all there’s only one life to live and I want to try and live the best life I can .

This is Marketing by Seth Godin makes it simple to understand why you should market and about crafting an authentic brand stories.

*I try to use my art work as digital Marketing tools.*

People like people, so if as a writer you are the face of your brand,put your tiara on!

Having an attractive Marketing campaign will attract the people you want to attract.

So what is your goal?

To have a dedicated readership even when you are busy?

Having a life and writing to create that life?

Writing just like you breathe?

Whatever reason if it’s to share what you know with other people, you will need to share it where your audience hangs out.

That is in essence Marketing with a capital M.

If writing has a gender it’s Female for me.Marketing is more male .

It’s in your fave,aggressive,tooting your own horn .Talking about your wins.etc etc.But the feminine side of this marketing exists too.The side in which “word-of-mouth” spreads .

But in today’s day and age we are tuned to ignore the “same old” talk-down-to-the- audiencemessaging.Boring ,dishonest ,sleazy products have limited life.

Guess why?

Because the audience can be duped once not repeatedly.

Go for work you will be proud to show your grand kids.

Do work you can stand behind.

Promote products you love and you will get the work you love.

I wrote a post about 25 Digital Marketing Tips for small business which you should check out.

It’s honestly the thing I have done for the last few years which helps prevent overwhelm.

If you want to be something than you need to do something

I am participating in Ultimate Blog Challenge and #BlogchatterA2Z.This is D

Expertise and Authority in Writing

By Dr.Amrita Basu(MBBS,MS) on April 8, 2022 10

Expertise and Authority in Writing: Do you need it ?Do your reader care whether you are an expert.Yes and no.

In nonfiction for some genres both expertise and authority, are crucial. In fiction, it depends on the topic under question.

Estimated reading time: 2 minutes

For Health, Wealth, topics Google talks about EAT. Even if you feel you know everything there’s to know about health, be careful while writing about it unless you are Registered health care professional.

If it’s about your experience it can and should be done with a disclaimer. That’s helpful.

Misinformation however well researched is not. Just like researching about planes (I love them) online won’t make Indigo let me fly the plane for a few minutes (I have dreamt about asking).

But you can talk about what’s working for you with the necessary prudence (assuming people will use common sense). Unfortunately, common sense is still uncommon!

So how can you share your authority?

Rememeber your About Me page?Share your educational qualifications and experience about the topic under question.Talk about your work and share things which will help people.Faking it till you make it doesnt work in most cases.Guess why?Because once the trust of the audience is broken ,things are never the same.

Its not traffic,but people you are writing for.Online or offline truth and the grey zones need careful seperation.In the offline world when people come to my clinic with neck swelling , after being treated by a quack for two years and then diagnosed with a papillary cancer of thyroid ,I wonder.When I have to explain to them about the diagnosis the shock on their faces break my heart.But until you choose to do the right thing no one can help you .Be real .

I am an ENT surgeon when I write about Ear nose throat disease and health topics .When I write about them,I have both expertise and authority:

ENT A-Z articles

But I never trained or studied to become a writer .But I have experience writing both nonfiction and fiction.I am creating content online since 2014 .That gives me experience to share,which can help someone.So depending on your education,experience,likes and learnings chart your journey and don’t ever forget to have fun.Because that my dear friend is the good part!

About Writing A to Z

About Writing and Audiobooks

About Blogging:Blogging Books and Resources

About Creativity: Writing and your Creative Soul

About Digital Marketing of your Writing for( Really) busy moms

Everything I now about Writing

25 Digital Marketing Tips for MSME #GrowingBusinessesTogether: Resource
22 Free Blogging Tools, Resources for 2022

Ultimate List of Women Bloggers

All about my writing journey.

How to WALK, Write & Garden for the Healthy Life you want (Wellness Secrets Series Book 1): Mind Body and Spirit

I am participating in Ultimate Blog Challenge and #BlogchatterA2Z.Letter E,I suppose.

About Creativity and Writing #BlogchatterA2Z

By Dr.Amrita Basu(MBBS,MS) on April 5, 2022 0

People say the arts are creative. Some say right-brained are creative. I believe in STEAM which helps you embrace creativity.Just like you use maths in your daily life, you need a little bit of creativity and creative thinking in life. The artificial difference between the logical scientific left brain and the creative right brain prevents you from fully utilizing your whole brain.

We are all creative. Just in different ways.
Dr.Amrita Basu

I read an article that YouTube for Creators shared. About women creators who inspire.
Rosie an engineer for renewable and clean energy (Engineering with Rosie-Youtube Channel )explained how her first engineering work involved sewing clothes for her barbie and baking!That’s super cool. Imagine most of us have done this and that’s how in different ways we use our creative thinking every day. Writing is a very inclusive way of being creative. It’s possible to start anytime. You can start with a pen and paper or on your phone.

Writing is a very inclusive way of being creative
Dr.Amrita Basu

See what happens when you let your fingers move of their own volition.
Write a page a day works for many. For me when I did WriteApage a day. I did write and share daily on social media. But the entire process of sharing the word count made me face imposter syndrome head-on and my monthly blog posting schedule collapsed.

It was the weirdest thing. I had read that announcing your intention to the world helps in achieving goals.
Another viewpoint is better to talk about what you have done after the event rather than before. My experiment in February was a hit when it came to writing practice. But a shocking miss when it came to posting on my blog.
Unfortunately, the study design has faults.

The Voice of Anchor contest was hectic.
My daughter had exams and it was back to school kind.
I was professionally very busy.
I was doing random busywork

But they are also excuses .What works for me is just writing and not counting words.

Evernote and Grammarly are my writing BFF!

I wrote on pen and paper which made it one more step to publishing. Unlike in A2Z when I write on Evernote, transfer to my blog, and edit using Grammarly on the web browser. Keyword research needs work in this scenario.

What is my plan for that?
Having a process and system prevents burnout and creativity is easier. I am decluttering my clothes, while I tackle the back-to-school excitement and A2Z.I am trying to tap away on the phone and finish work while waiting to pick up my daughter or on her way. Avoiding overwhelm is a priority. Writing helps me channel

About Writing A to Z

About Writing and Audiobooks

About Blogging:Blogging Books and Resources

About Creativity: Writing and your Creative Soul

I am participating in Ultimate Blog Challenge and #BlogchatterA2Z

About Blogging:Blogging Books,Resources and Secrets

By Dr.Amrita Basu(MBBS,MS) on April 4, 2022 4

I wrote all I learned about blogging in my book Starting a Successful Blog. It’s helpful not because I say so but because Amazon made it a part of the Prime reader program multiple times.I enjoy sharing what I know. Do you follow me on Twitter? Then you will love the newsletter I send through Revue. Don’t forget to sign up now.

Overwhelm and the dreadful imposter syndrome is never far away. But try to put a lid on it and share. In the first quarter of 2022, I lacked energy. Plus exam season puts everyone on tenterhooks.
Now with April and A2Z season here, how can I not share what I know. Blogging is not new. It’s very old. The technical headaches of blogging were there even before . But now we have access to more Training including that from Yoast. If you haven’t taken Yoast’s free training, go check it out now.
But why is Blogging or keeping a Web log so powerful?
It’s your gift to the world of words, sound, and moving pictures in your own way. This assumes that my online diary will be maintained on the server even after I have traveled to other world adventures. Whatever happens, have fun living and writing.

At the end of the day, we strive to be relevant and do things that help us.
Blogging lets you overcome the fear of writing down your thoughts. You learn to organize your thoughts, especially as a non-writer, this was very helpful for me. I had no aspirations about my writing talent or wild dreams of writing as a profession(except prescription) or as a side hobby. I simply didn’t think that was for me. The biggest surprise was how much I enjoyed writing and how happy that made me feel. Even now blogging in the professional sense requires keyword research and an eye for on-page SEO stuff. But the storytelling which forms the crux of blogging needs your authenticity. It can’t happen without you letting go of the tight leash of emotions that can cause trouble.
Here’s a sneak peek at the Starting a Successful Blog course preview. It’s free.

But remember these are the bare bones. What you do with it is what will count. You can get my book here.

Blogging Secret:

As a blogger, your biggest power and talent is your voice. Don’t let go of that. Experiment, try new things, learn every day and implement what you learn. You will learn from everything and everyone. But choose with care because certain things you don’t want in your head. Now I sound like a typical mom (which I am), but information that “enters your brain ” is as crucial as the food which enters your body. So have filters and virus scans applied to your creative brain.

I am participating in Ultimate Blog Challenge and #BlogchatterA2Z

Blogging Resources : Pin this post

About Blogging books — About Blogging : Blogging Books and Resources

22 Blogging resources which helped me

Make Money Blogging with Blogchatter

Does Blogging(Really)Help wanna-be- Authors?

Eternal Question :Blogging or Vlogging?

All blogging resource

Books on Blogging :Blogging in India series

About Writing A to Z

About Writing and Audiobooks

About Blogging:Blogging Books and Resources

About Writing and Audiobooks

By Dr.Amrita Basu(MBBS,MS) on April 3, 2022 5

About Writing and Audiobooks.I never thought I would write a mystery. But I did. I never thought I would dare to create a serialized audiobook. But I did it anyway.

The pandemic taught me many lessons. Number one is -you just never know!

Growing up I wanted to be a doctor and a teacher. I didn’t know about a doctor’s life or doctor teachers as a six-year-old. I just knew doctors were in their clinic in the evening(that’s when I visited my Paediatrician ) and teachers taught in the morning. Life was planned.

What I always knew in the back of my mind was that I needed people to share what I knew. Be it as a doctor or a teacher. Well, the universe does listen to your fondest wishes and my dreams come true . But after I became a mom an unexpected thing happened. I wanted to put down roots. Then started the story of my balcony garden and almost at the same time I started my blog.

Doctor>Doctor-teacher>Mother>Balcony Gardener>Writer>Podcaster>Storyteller

This was in 2014 and even if I am not able to keep up with challenges and rigorous benchmarks I try to share what I know with honesty.I don’t claim to know the shortcut to success.Not do I claim to know what’s going to work for you.What I can tell you is what works for me.

Being a writer and publishing your work is a way of getting inside people’s subconscious. Its legilimency in its own way.If you want to speak to the future children of the world write down what you say and someone will hear.

What helped me and could help you too. I can also share about communities like Blogchatter and Ultimate Blog Challenge which have always helped me. Did I tell you I finished publishing all 4 episodes of my first Mystery Fiction Audiobook as part of the Voice of Anchor’s final challenge?

It was wonderful being part of Voice of Anchor. Winning a Team Challenge as a Team leader and I love my India series. Both helped me learn about writing scripts for podcast episode series, using sound effects, audio editing, and more.

That’s why it’s apt that I share my first fiction audiobook with my writer friends this April.

*On the Leaderboard for my India love series*

We are all storytellers in our own ways. Writing is storytelling.

In the end, we all become stories.
Margaret Atwood

If you have always wanted to write a story. Write one. If you always wanted to create an audiobook and didn’t know-how. Don’t’ worry. I serialized my short story as a podcast series so that it reaches those who can’t read online text. Let there be no discrimination when it comes to the joy of reading and learning.

Here are all four episodes of my Audiobook Krishna Mishra Mystery book 1 Mystery of the Mysterious Movie Star

I started listening to the Smart Passive Income Podcast by Pat Flynn in 2014. But I started my own podcast in 2018. I read my first detective book as a child and wrote the first one in 2020.Thats the power of words.Of authors and podcasters who sow this seed of hope in your mind and one day you just do it. Sometimes you are not sure how to do it. The research can make you feel overwhelmed. You will suffer from imposter syndrome, self-doubt, and more. The trick is to just start. Just like you started reading and writing as a child. It’s going to be difficult but if you persist I promise it’s going to change your life forever. Writing, painting, gardening, and reading are my gateways to a calmer me. It’s my creative life that sustains me when things go crazy.