From Personalised Itineraries, and prompt on-call assistance, to end-to-end booking and trip support, The Marzi Travel Concierge is transforming travel into a seamless experience for Senior Adults above 50 years of age 

India, June 2026: Marzi, India’s leading lifestyle and wellbeing platform for active adults over the age of 50 years – also known as ‘Generation Evergreen’, recently announced the launch of its unique travel concierge services. Powered by AI and their unique Gen EV score framework, the service combines personalised itinerary creation, intelligent, AI powered travel planning, booking assistance, visa and documentation services, Forex, airport assistance and real-time, on-call support, to help senior adults independently navigate travel with confidence, and ease.

India’s senior population is entering an era of active and experience-led living. According to Longitudinal Ageing Study of India (LASI), individuals over 60 years of age already account for 12 per cent of India’s population. It is estimated that by 2036, approximately 230 million people in India will be over the age of 60 years, accounting for 15 per cent of the country’s population. Additionally, India’s current outbound travel market has already crossed 30 million international departures, with senior travellers emerging as one of the fast-growing segments. 

As this demographic evolves to become more affluent, independent and lifestyle oriented, sectors like travel, leisure and wellness are set to witness a significant shift towards catering for the unique needs of active and affluent senior adults. However, while travel aspirations among older adults continue to grow, there is little help in the market to support them. Most travel planning and booking platforms are designed for younger audience, overlooking the unique preferences, pace, comfort considerations and special requirements of senior citizens. As a result, many active adults in their senior years, have to rely on fragmented planning processes with help from younger family members, travel agents or other forms of informal support systems, when organising travel. 

And this is a challenge that Marzi is looking to solve. 

Marzi’s travel concierge solutions, designed exclusively to meet the travel planning and booking needs of the ‘Generation Evergreen’, combines technology and human expertise, to help solve these challenges. Their proprietary Gen EV Score framework, which is at the heart of Marzi’s travel offerings, evaluates recommendations across parameters like comfort, accessibility, safety, convenience, and relevance for their patrons. Additionally, their AI- powered platform helps senior adults generate customised itineraries in under one minute! Patrons can also explore destinations, review existing travel itineraries or create new ones, and relax as Marzi team takes over the rest. Marzi’s Travel Mitr team will not only help plan and book the trip entirely, based on the patron’s comfort and preference, but also be available on call between 9 – 7pm for any real time assistance needed, before or during the trip. Patrons can reach out with queries related to hotel transfers, airport movements, forex or even about destinations or special requests during the trip. 

Unlike conventional booking platforms that focus on standardised generic itineraries and bookings, Marzi’s travel concierge focuses on personalisation, comfort and ease, ensuring every trip booked by senior adults allows them the freedom, relaxation and joy of experiencing a destination, on their own terms. 

Commenting on the launch, Adarsh Narahari, Founder, Marzi said, “India’s affluent seniors are redefining what active aging looks like. They have spent their lives building successful careers and raising a family and now are ready to now explore the world and seek new experiences that enrich their lives. But most travel solutions continue to be designed for a younger audience. With Marzi’s travel concierge, we have created a category – first offering that combines AI Powered planning combined with accessible human expertise, to deliver a more intuitive, and relevant travel experience. Our vision is to become the most trusted travel companion for ‘Generation Evergreen’ in India.”

Ms Vibha Singal, co-founder, Marzi added, “We believe ageing is not about slowing down but creating new opportunities to stay engaged with life! One of the strongest traits of ‘Generation Evergreen’ is their rightful desire to remain independent and make choices on their own terms. And travel, like all other aspects, is often a reflection of this. Our travel concierge services have been designed to provide all the guidance and support to senior adults while ensuring that their right to choose remains at the core of the process. And this is true not only about our travel services but about Marzi as an initiative. We strive to ensure active and affluent seniors are empowered to build a lifestyle that is based on choice, comfort and self-reliance.”

Marzi is one of India’s fast growing social wellbeing and lifestyle platforms designed exclusively for the actively aging population of 50+ year old urban seniors. It is rooted in the philosophy that ageing should not be looked upon as a decline but as a start to a new chapter of choice, connection and purpose. In line with this goal, they are curating community led experiences, interest groups and meaningful social connections to enable senior adults to navigate through this second innings, on their own terms. The launch of Marzi’s travel concierge services marks yet another milestone in Marzi’s vision to build a holistic ecosystem for India’s ‘Generation Evergreen’, enabling older adults to stay socially connected, pursue new interests, and continue discovering the world on their own terms. 

Since its inception two years ago, Marzi has received an encouraging response. The platform now aims to target one lakh app installs by March 2027 and ten lakh members in the next five years, across Indian cities. They also aim to launch dedicated financial and physical wellbeing platforms in the long run, while emotional and social wellbeing continue to remain priority areas for the next few years. 

To know More Visit: https://holidays.marzi.life/

About Marzi:

Marzi is India’s first lifestyle and social wellbeing platform for Generation Evergreen — the urban, independent, and actively engaged 50 year-plus population. Founded in 2024 and headquartered in Bengaluru, Marzi is backed by General Catalyst and Nikhil Kamath, and operates under the Primus Group. The platform offers curated virtual communities, in-person social experiences across Bengaluru and Mumbai, and India’s first travel concierge for seniors. With 40,000 members and a 9.5 NPS score, Marzi is redefining what it means to age well in India — as a life of choice, connection, and dignity on one’s own terms. 

Marzi is led by Co-founders Vibha Singal and Adarsh Narahari. Vibha brings nearly two decades of experience in tech-first consumer businesses across Asia-Pacific. Adarsh Narahari, Co-Founder, Marzi Life and Founder Primus Senior Living, has operated senior communities across India for over ten years. 

The app is available on Android at marzi.life