You want your “ Blog beautiful ” search engine optimized ?
Do this :
1)Make your future posts SEO friendly, using Yoast plugin.
2)Edit and update to make one or two old posts SEO friendly every day.
That’s the summary. For the detailed plan dive in ,with a cup of coffee.
There’s also a free Blogging checklist for pre and post publishing .
When I was participating in the #MyFriendAlexa challenge with Blogchatter ,an interesting twitter chat about SEO took place .
Interestingly this chat revealed women in general tend to give SEO a wide sweep .
It seems to paralyse the writing flow.
So much so that bloggers feel, fiction ,social stories,emotional content can’t really have keyword or SEO .
What about poems ?Can poems have SEO ?
Did you know even Pinterest has SEO.Its a visual search engine and works great with proper SEO .
Everything has SEO.Except love.
Search engine optimization is not about making your writing boring and mechanical. It’s not about stuffing it with keywords.
It’s about giving signals to your readers .
If you are writing to help someone ,to entertain someone ,you have to help them find you.
That someone needs to find your awesome content .
If they can’t find your stories you can’t help them .
When I started learning to blog,I was hooked to Neil Patel’s quicksprouts
His blog has fantastic resources for improving your blog’s SEO. He works hard to make it digestible.
Females are a tad wary of too much backend tech stuff.
But believe me this helps.
When brands want you to work with them they check your Alexa ,Domain Authority ,page authority and your social media.
These together help them decide whether working with you will help them or not.
I am sharing my experiments on my blog ,with each of these factors.
The best part is, improving them makes your blog better in the short and long run.
How to get started with SEO ?
You are a busy woman. Managing mutiple roles .How will you read through acres of SEO data and research ? Everything changes pretty quickly too.
But you need to know White hat SEOand avoid all black hat SEO.
You need to know what can make or break your site.
You also need to know how to protect yourself, from linking to sites with suspicious content.
Before working with a brand check :
- Their brand story
- Does it work with your brand image?
- Will working with them improve your brands value?
- Check the product they want you to recommend .
- Check the site they want you to link to.
- What is their Alexa
Is the site blacklisted?
(If you put in your site and it shows a https:// error that because you are using a http://
How do you get started ?
Slow and steady .You are DIYing. You need to write too.
Have a 10 step plan for your blog:
1)Pick 3 topics you want to write about, over next 6 months.
2)Check it in the Google Keywords tool
Take the words from the people also searched for.
Target the long tail keywords with moderate competition and monthly traffic of atleast 6000 .
4)Check out the articles on the first page. Looking at their you can have a quick idea what kind of competition you will face with this keyword.
It will also help you find the gaps in the article.The information they missed
Any new research ,views,stats.A different take.
5) Write a post making up for all the gaps you found with your main keywords not more than twice.
A smattering of long-tailed search words and synonyms make your post purposeful ,easy to find by both SEARCH engines and people.
6)Take care of your permalink.
It should be simple with your targeted keyword in it.
7)The H1,H2 ,H3 H4 should be properly used.
Images should have title tags and alt tags preferably with keywords.
8) YOAST SEO plugin for WordPress users ,is great to help you with this.The Yoast blog breaks it down step by step.
SEO is like your clothes. It should look nice ,pretty and natural .It should make your blog beautiful to your audience and search engine.
But remember don’t distort your writing to make it SEO friendly .
What SEO pitfalls you should avoid ?
- Make your writing stuffed with keywords.
- No keyword research.
- Irregular content production.
- No updating old content.
- Forgetting to link to old content on your site.
- Not linking to authority site for better user experience.
- Broken links on the site.
- Boring headlines.Use Coschedule Headline Analyser
- No content promotions.You have forgotten to be social.
- Not using Alt tag in the image.
- No clear call to action in the post.
- Not checking and analysing traffic data.
You already have Yoast and want to learn the rest ?Use these tools to make SEO easier .
Want a free SEO Audit ?But don’t know how ?The sites below all have a free SEO audit option.
Get the SEO audit report for your site and start checking.
Too busy to do all this ?Can’t make head or tails?
You can have help .Quicksprouts does SEO work . So does Allydigitalmedia .
If you want your blog to make a difference,you need to reach your readers.
If you feel you are doing great, without all the SEO nonsense.Try an experiment.
*Use one of the above,to improve your SEO every month.
*Check your blog stats .At the end of 6 months you will have enough facts to compare.
See what works for you!
Throwing a diamond in the dark and hoping someone will find it .
Or let numbers and stats help you.
Whatever happens ,one thing is guaranteed .You will have a site which search engines and readers both love.
How do you make your site SEO and reader friendly?
Comment below to let me know.
Don’t forget to subscribe and get access to the pre and post blog publishing checklist .You can print it out and make blogging in 2017 a breeze.
I am loving #Dailychatter .I am linking my post to #Brilliant blog posts by Honest mum