Google Shopping Via Image Optimization?What’s that?
If you are a blogger you must read this to make your blog’s images better.
If you are a shopper, you must read this to know how you get sucked into shopping more!
Optimization of images and visuals has been becoming very important because of the changes in the online advertising. More than 60% of space on any E-commerce website is occupied by the images. According to a survey nearly 56% of online shoppers abandon a product because of lack of its images.
To sell any products it is important for them to be aesthetically appealing. The high-quality optimized images play an important role in giving the customer information about the product and help them in making the decision. The credibility of the site also depends on the images of the products present on the site. The images can make or break the site design and the product value.
What is image optimization?
Making it audience-friendly, search engine friendly while making it load faster, is the simple way of understanding image optimization.
According to the Google, Image Optimization can be defined as the function of lossless and lossy compression. The E-commerce sites use social media platforms like Facebook, Instagram, and Twitter to promote their business. It is important to use the images that are suitable for the respective platforms and that attract the customers from them. The product images shots must be enhanced in a way that they generate a huge amount of visitor flow to the websites.
The image optimization is carried out based on various techniques and parameters.
Keep it Simple and Focused
If you visit giant E-commerce stores like Urban Ladder, you get to see how beautifully and consistently they promote their products through images. The image of the product must be simple and it should completely reflect the original product to the customers. The complete focus must be made on the product only so that the visitors observe the product and ignore all the other things around the screen.
Magnifying Effect
Those days are gone when people used to carry mobiles with smaller screens with them. Nowadays people are habituated to use big screen mobiles or laptops. They use these gadgets for each and everything they do and shopping isn’t an exemption. Nearly 60% of people opt to shop on bigger screens in order to get a good view of the product and get a good idea about the description. It is important for the image optimization to take advantage of the larger screens and produce the zoom-in shots of the products. The zoom-in helps in viewing the product in detail and gives a clear picture of what the product is. Zoom-in increases nearly 30% on CTR.
Background
In any giant E-commerce website, you will observe that most of the background of the product is white, this is because the white background will enhance the beauty of the product and highlights it. This is one of the optimizing technique used by the companies to enhance the products look.
Angles
It is important to present the images in those angles where people find them more appalling. Understand the particular angle where the products look beautiful and present them in those angles only. This will eventually make the product look beautiful and attracts a lot of customers.
These are some of the ways to present the optimized images in the E-Commerce websites.
Comment below to let me know how you optimize your images!
What a useful post. Many don’t realise the potential of images.
This is one topic that I haven’t seen many people write about. So much of what you have mentioned is true. Time is of the essence and images play a very important part in people’s buying pattern
Looks like your website is a one stop destination for everyone. This will definitely help all those people who want to start a online store. Very helpful
Thank you
This sure is a good thought captured in an article that not many would have thought after. But it is quite true about putting he products in a white background :)…Keep sharing more such interesting articles.
Thanks Nameesh
I totally agree that these days the website’s main attraction is the images they highlight and how do they place it on the website. Customers have become intelligent in choosing a product now.
Thank you for sharing this information, I had no clue that we can use images to draw more traffic towards our bogs. Loved it.
These are good tips, especially for those looking to sell their products at their site.
Yes we can all use it on our blogs too.
This is good information for those looking to create an e-commerce site. Many a times we get so caught up in design that we gorgfo the technical aspects.
True
Product without images don’t attract me at all while buying. Indeed image optimisation is good resource for Bloggers too.
True
These were amazing ideas for bloggers too, even though i dun run an e commerce website but i learnt to take good images !!!
This is a very insightful post. Hardly do the bloggers focus on such critical aspects. Thanks for sharing across.
Wow! Really great tips Amrita! Thanks for sharing. Bookmarking this post for sure!
Somany tips about image optimisation. I agree white background helps a lot in highlighting the product
That’s an informative post, Image optimisations have always been on my target , shall try it out in anew way now:)
This is quite an insightful post. I agree, things on the urban ladder look undeniably tempting towing
These points can be applicable to our everyday photo clicks. Pics we use for our blogs or any event.
Will keep these tips in mind when taking pics for my blog
Wow I had no idea that image optimisation is a THING – love the secrets you share with us Dr Amrita! Thanks so much.
I loved your article and totally agree about image optimization. Images play an important role in sale of products. No wonder why brands want to use images clicked by professionals and bloggers.
Akanksha
IG : @ms_tantrum
This is quite useful information regarding image optimization.
You brought home the facts very aptly.. Its so true that first thing that draws us towards a product will be the images. All pointers were well explained. Great
Thats was a really informative post and some helpful tips especially correct angle and focusing on the product.
I totally agree! I search and go a lot through pictures when I shop online… Image optimization and good quality images are very important
Nice information regarding the pictures. I think this will not help for products selling only. We can use them in daily life to get and cherish the memories in pictures later.
Right.
well said.. it is the images which make us click on a link/ it is the presentation which makes us want to re-create that look in our own homes, which makes us want to purchase.
Very true.
useful informative post thanks for sharing