My 3rd post on #Blogchatterprojects had a hint of the direction,my research is going.
My first post :The problem
Today in my 3rd post I will talk about two very visual social media and their role in my blog’s life.
Instagram is addictive .Like Pinterest it’s visual.Next to Facebook it accounts for the second most popular visual advertising media for brands.
What’s cool about Instagram?
Brands want to use it for fun contextual ads.Not staged stuff.
Quirky videos ,funny or inspirational quotes all built around a # can make your marketing fun.
Most frustrating part for me:
The organic reach and follow unfollow game.
The click through on post .
Coolest part:
It’s very personal and the insta audience are receptive .
About ROI:
I see fun videos with me talking has quicker reach than videos with educational material.
I need to work on making the educational videos more fun I guess.
Brands are willing to pay for contextual ads than conventional ones .
Instagram ads are cool way to drive traffic as the link clicking gets easier than with regular posts.
What I am loving #follows .
The better your content for a # more chance of higher reach.
Quick videos work well here .
I like the no headache method of earning from it .
Great way to build up a brand story.
I love Pinterest.
It has given me good traffic but for this project I took it upon me to pin regularly with my pin buddies.
Guess what happened?
My impressions on pinterest grew five folds.
I am doing my project for the next 3 months to test the results and tweak them so that they are statistically viable.
Conclusion
5 Things I am doing for my Pinterest Strategy next month
Get my boards organized better.
Get those board covers in place
Check to see whether my brand story is flowing well.
Continue repining like I an doing .Focus on fun.
Try my hand at the promoted pin.
Make my pins better SEO optimized.
Get those #and keywords in place.
Good news:
My views from Pinterest is 5 times that it was 29 days back.
Still in pipeline :Monetizing this platform.
Details of my strategy is beyond the mandate of this post.But I plan to share it all as soon as I have statistically valid results.
I am too a big instagram fan and I agree it has its own positive and negative sides, I think it is more about creating a great visual effect and using it for promoting the blog post is tricky, but all in all it is great medium and I also want to explore it properly in 2018. wishing u a very happy new year and hoping to had a wonderful journey with you in upcoming year.
Thanks, Surbhi.Lets do it together.So much more fun !