Is it okay to have misleading ads?
Is it okay to pretend a doctor is recommending a soap,sanitizer,mask,toothpaste etc etc when it’s a model.The ads may or may night have a Disclaimer.
Is it ethical for celebrities without using or truly experiencing recommend education ,health services ?
It’s okay that they are doing it professionally,but the onus of realistic expectation falls only on the customer?Shouldn’t true depictions with creative liberties be the crucial focus .
This topic I am discussing without naming brands,because a lot of the issues are common across most of them. But more because ,I actively try these platforms for my child .Many times with disappointment.I sincerely hope someone will make a good product.
Indian parents value good education. They know the benefit of quality education. Spending extreme budgets on disruptive FOMO marketing doesn’t make sense.Authority,transparency and authentic stories from real people will be game changers.
If ads bring awareness,then can irritate too.If an ad campaign fails, that’s many times due to disconnect with the target audience.
They are targeting educated parents.There’s going to be a problem if the promise is not met.
It’s great that edutech is growing by leaps and bounds, but quality is crucial.
Talk about how you are teaching.
Let us hear from educationists ,from parents whose kids have actually done well using these platforms and not just paid propaganda.
Tell us about your teachers qualifications on your website.We deserve a right to know as parents,who are going to teach our kids.Don’t we do the same in offline world too?
Anyone can be taught a script but for curious minds a good teacher will not be reading from script .
Can only good students teach well or anybody can?Can someone who has studied by giving capitation fees everywhere,train another for competitive exams based on merit?Can someone who hasn’t really studied the subject teach, by following set training material?
I wouldn’t trust that guy ,would you?Are you okay with experimenting with your child’s future ?Knowing a teachers academic records builds confidence in the platform.
Now if all that is fudged too ,then that’s matter for another debate.
What signals trust to parents?What are the trust indicators marketers should use?Maybe it’s time they think about using the Trust indicators.
